When you have been writing copy at the highest level, as I have, for more than 30 years, you pick up a lot of knowledge. Or, as I say, secrets.

Some of these secrets are deep, others are quite simple. But as you accumulate them over the years, they all tend to blend together.

It's the blending of these secrets that has allowed me to beat the control in head-to-head tests nearly 80% of the time.

As I have mentioned before, I am a "reason why" copywriter.

Simply put, in order to sell my readers, I simply have to prove my case like an attorney to a jury.

As I have also said, nobody buys unless they believe. And if you don't make the case, they don't believe. It's circular, I know. But when you understand—or should I say—embody this knowledge, persuading others becomes almost second nature.

This brings me to the secret I shouldn't share with you.

Maybe it's really just a half-secret. Because one half is the secret.

The other half is learning how to make it work. That is where time writing and grinding comes in. But that is just the second half.

The first half is reading the opinion pages of the Wall Street Journal and other newspapers.

So what's the big secret about that?

It is learning how to structure an argument so that you can persuade others about your ideas.

The more opinion articles you read, the more apt you are to read between the lines and see how they support their positions with facts and proof.

I know a lot of copywriters will tell you that you have to make it emotional. True to a point.

But if you can't "make the case" for what you're trying to sell, no amount of teary-eyed copy will convince them to buy from you.

Now, imagine if you could harness this 'secret' not just in theory but in practice, transforming your copy from good to unbeatable. Think about how much more money you would make as you see your opens, clicks and conversions skyrocket.

That's why I crafted my latest copywriting course, "Subconscious Selling: High-Level Copywriting for Serious Practitioners," to bridge the persuasive power of opinion pages with the compelling logic of 'reason why' copywriting.

In it you'll learn how to apply this knowledge practically:

Master Subconscious Persuasion: Just like opinion writers use structure and argument to persuade, you'll learn to weave subconscious triggers into your copy, making your arguments irresistible.
Argumentation from Opinion Pieces: Gain insights into structuring your copy like an opinion piece, using facts and proof to back your claims, thereby making your 'reason why' approach more compelling.
The 'Reason Why' Method: Elevate your copy by explaining the logic behind your product's benefits, much like an opinion columnist builds a case, ensuring your audience not only feels but understands the 'why' behind your call to action.
Blend Emotional and Rational Appeals: Understand how to balance emotional storytelling with logical argumentation, a technique often seen in top opinion articles, to create copy that both captivates and convinces.

In the bargain, you'll receive you'll receive 29 of my million-dollar copywriting samples—absolutely FREE.

These are the real-deal examples that demonstrate how I've applied these principles to create some of the most effective sales copy in the industry.

BEST OF ALL

I've made it possible for you to not only grab a copy of it for a fraction of what I would charge in my one-on-one coaching program but also receive my complete swipe file of 29 winning emails, direct mail packages, and video sales letters.

I'll tell you more about that in a moment, but first, here's a sneak preview of the kind of copywriting knowledge you'll find in "Subconscious Selling: High-Level Copywriting for Serious Practitioners":

For example...

Unveil the hidden workings of the unconscious mind and harness its immense power to captivate your readers.
Discover the cognitive biases that shape consumer behavior and learn how to ethically leverage them to boost your conversions.
Explore the psychology of persuasion and influence, understanding the principles that drive human decision-making.
Master the art of storytelling and its ability to engage the unconscious mind, leaving a lasting impact on your readers.
Learn to create irresistible emotional appeals that tug at the heartstrings of your audience and drive them to take action.
Unearth the secrets of crafting powerful headlines that grab attention and compel readers to dive deeper into your copy.
Develop a deep understanding of cultural influences and symbols, enabling you to create connections that resonate with your target market.
Discover the art of creating anticipation and desire, building momentum that leads to a resounding "yes" from your prospects.
Unleash the persuasive power of scarcity and urgency, creating a sense of FOMO (fear of missing out) that drives conversions.
Master the delicate balance between logic and emotion, creating a seamless blend that compels readers to trust and act.

And that's just the beginning!

With "Subconscious Selling," you will have at your fingertips a treasure trove of proven techniques, psychological insights, and ethical strategies that will elevate your copywriting to unprecedented levels of success.

Each chapter will empower you with the knowledge and tools to create persuasive messages that captivate minds and drive sales.

Here's an inside look at the kind of high level copywriting knowledge that awaits you...

Chapter 1: Understanding the Unconscious Mind

In this chapter we'll journey into the depths of the human mind, where hidden influences shape decisions and guide consumer behavior.

Uncover the secret influence of the unconscious mind on decision-making and shape consumer behavior.
Explore real-life case studies that reveal the transformative power of targeting subconscious fears in copywriting.
Learn the art of crafting messages that address deep-rooted fears, resonating with readers on a profound level.
Understand how to create emotional connections by addressing underlying fears and offering trust-building solutions.
Harness the collective fear of dominant forces like China, evoking urgency and driving readers to take action.

Chapter 2: The Impact of Cognitive Biases on Purchasing Decisions

In this chapter, we'll look deep inside the world of hidden forces that shape choices and the strategic use of cognitive biases to captivate audiences.

Discover the hidden forces that shape purchasing decisions and leverage cognitive biases to influence consumer behavior.
Dive into captivating real-life examples where cognitive biases have driven remarkable results.
Harness the fear of missing out (FOMO) bias to create urgency and desire in your readers.
Unveil the secrets behind the endowment effect bias and increase perceived value and motivation.
Master the art of utilizing cognitive biases, gaining an advantage in captivating your target audience.

Chapter 3: The Psychology of Persuasion: Unlocking the Secrets

In this chapter, we will enter the realm of persuasion, where words hold immense power to captivate minds and forge connections.

Unlock the hidden secrets of persuasion and shape consumer behavior with compelling messages.
Explore case studies and examples that reveal the incredible influence of persuasion in copywriting.
Dive into the untapped power of the unconscious mind, leveraging underlying fears, desires, and motivations.
Captivate and intrigue your audience with the "announcing" approach, leaving them hungry for more.
Unleash credibility, build trust, and master the art of persuasion through case studies and examples.

Chapter 4: The Art of Storytelling: Engaging the Unconscious Mind

In this chapter, we explore the art of storytelling and its ability to engage the unconscious mind and create powerful connections with your audience.

Tap the power of storytelling, engaging the unconscious mind and captivating your audience.
Discover the art of addressing pain points and providing solutions through storytelling.
Unveil shocking truths and awaken the reader's mind with storytelling techniques.
Discover how to inspire personal growth and success, igniting a sense of possibility.
Craft narratives that connect with your audience's motivations and aspirations, establishing emotional bonds.

Chapter 5: Emotional Appeals: The Heart of Persuasion

In this chapter, we'll delve into the power of emotional appeals and how they can create deep connections and inspire action.

Use the power of emotional appeals, establishing deep connections with your audience.
Explore the role of emotions in decision-making and create persuasive copy that resonates.
Tap into a wide range of emotions to create strong emotional appeals in your copy.
Employ techniques like vivid language and relatable narratives to immerse readers in emotional experiences.
Create compelling stories that establish emotional connections and inspire action.

Chapter 6: Creating Powerful Headlines: Grabbing Attention and Compelling Action

In this chapter, we uncover the secrets of creating headlines that grab attention and drive action, abased on the subconscious bias' and emotional triggers in the previous chapter.

Understand the crucial role of headlines as the first point of contact with your audience.
Employ subconscious selling techniques to create powerful headlines that entice readers.
Spark curiosity and compel readers to delve deeper into your content through effective headline writing.
Explore examples of powerful headlines that target desires and create a sense of exclusivity.
Elicit emotions and establish connections through headlines, driving desired actions.

Along with these valuable insights, each chapter in Subconscious Selling contains a worksheet.

So you'll not only learn how to master these techniques but also have the framework for applying them to your own product or service.

For these reasons, I'm convinced it's one of the most powerful, easiest-to-use copywriting guides I've ever created to work that will help

That's because "Subconscious Selling" is not just another run-of-the-mill copywriting guide.

It's a transformative journey that will empower you to become a true copywriting virtuoso.

With each page, you will gain the knowledge and confidence to wield the power of subconscious selling like a seasoned professional.

Imagine the satisfaction of crafting a sales letter that not only grabs attention but also weaves its way into the very fabric of your reader's mind.
Picture the joy of watching your conversion rates soar as you effortlessly connect with your audience on a deep, emotional level.

With "Subconscious Selling," these aspirations become your superpower.

Combined with my three volume swipe file of winning promotions, you will not only get step-by-step instructions but also real-life examples that will sharpen your skills and deepen your understanding.

That’s the most powerful “one-two” punch of copywriting knowledge I can bring you.

This is your opportunity to unlock your true copywriting potential and join the ranks of the elite.

By applying these principles to your copy, you have the potential to elevate your copywriting skills and drive significant improvements in your conversions and sales.

By the end of this guide, you'll have learned how you can:

Create an emotional symphony that resonates deeply with your audience, evoking desires, fears, and dreams they can't resist.
Craft messages that directly address their specific desires and aspirations, positioning yourself as their ultimate solution.
Weave narratives that evoke emotions and create connections so powerful that readers can't help but be captivated and engaged.
Master the art of urgency and exclusivity, triggering an irresistible sense of scarcity and compelling immediate action.
Elicit desired emotions and forge unbreakable bonds through captivating storytelling that leaves a lasting impact.
Elevate your copywriting skills to extraordinary heights, experiencing unprecedented conversions and sales that redefine success.

That's why I created this guide – to help you increase the persuasiveness of your copy and boost your sales by showing them your to target the internal wants and needs of your prospects.

These insider secrets and strategies have not only generated millions of dollars in sales but made me a millionaire along the way,.

If you follow them and see how I execute these ideas in my swipes, they could deliver the same kind of success for you too.

If that is the kind of success you are looking for, I’ve made it possible for you to cash in on this knowledge for a fraction of what I charge for my one-on-one coaching.

When you purchase "Subconscious Selling: High-Level Copywriting for Serious Practitioners - The Definitive Guide to Harnessing the Power of the Unconscious Mind," you'll also receive ALL THREE VOLUMES OF winning emails, direct mail packages, and video sales letters FREE!

These swipes include:

The Great Retirement Betrayal: A grand slam promotion that speaks to the fears of retirement and financial security.
One Nation Under China: A compelling promotion that taps into the fear of China's influence on the global economy.
Tap the Hidden Wealth Inside Your Paycheck: A promotion targeting individuals seeking financial success and security.
The One Stock That Will Make You a Marijuana Millionaire: A promotion focused on the fear of missing out on profitable investment opportunities.
The New Science of Getting What You Want: A self-promotion that combines credibility and success to drive action.
The Fast Money $1 Million Giveaway: A persuasive promotion that uses FOMO and a cash credit offer to entice readers.
Oil Time Bomb to Blindside U.S. Investors: A promotion leveraging the knowledge of oil's impact on the economy to provide protection and profit strategies.
The Master Key to Marijuana Profits: A promotion that takes a macro-economic view to present investment opportunities in the marijuana industry.
The Lightning-Fast Profits Summit: A transcript for a successful trading service VSL that explains the trading mechanism and its potential for profitability.
The Retirement Club: An email promotion that positions a publication as an exclusive club, appealing to individuals seeking financial guidance.
91 Powerful New Vitamin Cures That Work. I used the age-old “announcing” approach to launch this book. What helped sell this magalog was the credibility proof points that you’ll see throughout this promotion.
The Men’s Health Guide to Peak Conditioning. Here you’ll see how I targeted what men are looking for-- easy ways to get bigger, stronger, and faster and make themselves more competitive in every sport.
New Choices in Natural Healing for Dogs and Cats. Here you’ll see I targeted our love for pets to target to the nth degree and not wanting to see them experience pain or suffering.
Doctors Health Journal of Alternative Remedies and Cures was another long-running control for me. The key to its success lies in what every doctor asks: “Where does it hurt?” and delivers on the alternative cures.
Common Pain Remedies Revealed uses a son’s love to end pain and suffering for his father.
The Forgotten Secret was one of the most fun story copy promotions I have ever written. REASON: It sold a book about natural sex supplements without screaming SEX.
Heal Joint Pain in 30 Days or Less. This is a total “cookie and the dog promo” that readers came running for to heal their pain.
101 Safe and Simple Cures. Isn’t that what everyone is looking for...for allergies, pain, insomnia, chronic fatigue, sores, bruises, asthma? You bet it is. That’s exactly what I targeted.
Secret Herbal Cures That Combat Illness. Here you’ll see how I used that “anti-drug company” approach that I was able to create a book promotion that has withstood the test of time.
The New Mineral Cures. Because mineral imbalances are a big thing with the “heal yourself” crowd, I used that knowledge to create another long-term control.
A Man’s Guide to a Healthy Prostate. In this one, you’ll see how I targeted men’s real fears about prostate cancer in a personal and shocking way.
Worse Than Cancer and It’s in Everything You Eat. Can you imagine what this is? As such, the health crowd did a swan dive to the order form to grab a copy of a breakthrough health book called The Disease Blocker System--all using the power of subconscious selling.
The 24-Hour Cash Flow Miracle Here you'll see how I targe the golden dream of all Americans: How to acquire wealth and riches quickly and easily
The Quantum Wealth System I targeted the $10,000 a month research showed me Americans wished they could make working from home, as people do now--in as little as three hours per day!
The Ultimate License to Print Money, I again tapped directly into the thoughts, wishes, and dreams of Americans to make money simply and easily
The Recurring Riches System. Here you’ll see how I targeted the passive income desires of millions of Americans.
How to Sell Yourself as a Copywriter taps directly into copywriter's BIGGEST frustrations and pain points--finding work
Million-Dollar Copywriting Formula Coaching Program, is another example of targeting the hopes, and dreams of aspiring copywriters to become million-dollar copywriters.
Awaken the Leader in You. Here you’ll see how I used subconscious selling techniques to show how easily you could rise to the top of your profession.

With each one you’ll see firsthand:

How I use subconscious selling to grab readers by the throat
How I use subheads and bullet points to keep the readers’ interest throughout each promotion
How I drop “cookies” throughout each piece to build desire
How I close sale after sale with time-proven calls to action that work!

Together, you’ll find 549 pages filled with dozens of headlines, subheads, landing pages, and call-to-action ideas and examples you can use to keep your copywriting strategies fresh and engaging.

I want you to have them as invaluable references and examples that you can study and apply to your own promotions, giving you a head start in creating compelling copy that drives results.

While these swipes are sold separately for $1350, I'm going to give them all to you FREE with your purchase of "Subconscious Selling: High-Level Copywriting for Serious Practitioners - The Definitive Guide to Harnessing the Power of the Unconscious Mind."

Why and I doing this?

My motive is honest and sincere: to provide you with specific examples of how I executed the insider secrets and strategies you'll find in "Subconscious Selling” so you can see exactly at I do it.

So what's it all going to cost?

Years ago, one of my colleagues told me they would pay me over $10,000 just for access to my swipe file.

However, now that I am retired may ultimate goal is to create a legacy of copywriting knowledge that proves that anyone can use my time-proven formula to create the most persuasive emails, landing pages, and video sales letters on the planet.

Considering you'll be receiving nearly 30 years of curated copywriting knowledge and 29 of my top-performing swipes valued at $1050, I believe a fair fee would be my hourly consulting rate of $1,500.

But as one of my loyal readers, you won't pay anywhere near that price.

You'll receive everything for just $699.

That price includes the "Subconscious Selling," the 29 swipe files, and the opportunity to unlock your copywriting potential!

Not only is that a savings of $551 on the swipes, but it's like getting "Subconscious Selling" for FREE.

With this comprehensive guide, you'll gain the knowledge and techniques to craft irresistible emails, compelling landing pages, and persuasive video sales letters that will skyrocket your conversions.

Why so little?

It's my way of giving back to the community that has supported me throughout my career.

As I enter this new chapter of retirement, my goal is to leave a lasting legacy of copywriting knowledge. I believe that everyone should have the chance to harness the power of persuasive writing, and I want to make this valuable resource accessible to you as a loyal reader.

This special price is not just a discount; it's my way of expressing gratitude and ensuring that my legacy contributes to your success. Act now to secure your copy and elevate your copywriting skills.

However, there's a catch.

This special discount only available for 10 customers like you, who have purchased my swipes, video breakdowns, and my sales guides and know the value and knowledge I bring.

But you will need to act quickly.

After 24 hours, the price will increase to $1500 to reflect the true value Subconscious Selling and my swipe files offer you.

Considering you'll be getting 29 of my top-performing swipes valued at $1350 FREE, you'd be nuts to pass this loyal customer offer by.

So what are you waiting for?

REMEMBER:

My "Subconscious Selling" secrets have not only made me one of the top copywriters but made me millions of dollars along the way.

If you follow them, and see how I execute these ideas in my swipes, they could deliver the same kind of success for you too!

When you add everything up, how can you say no?

Again, it's almost like getting Subconscious Selling: High-Level Copywriting for Serious Practitioners FREE--just for the discounted price of the swipes.

But don't delay!

This $699 discount pricing is only available until midnight Friday or when the last discount copy is taken.

After that, the price WILL increase to $1500.

Act now to lock in your discount and unlock the secrets of subconscious selling for yourself.

Click HERE to secure your copy before the offer expires.

Cheers,

Doug D'Anna

P.S. Remember, with "Subconscious Selling," you're not just getting a guidebook – you're gaining access to years of copywriting knowledge and experience that can transform your results.

Plus, you'll receive 29 of my top-performing Million-Dollar Copywriting Formula promotions sold separately for $1350 for free.

Don't miss out on this opportunity to enhance your copywriting skills and elevate your results.

Click HERE to secure your copy before this special savings offer expires.

I can't wait to witness the incredible results you'll achieve with the help of "Subconscious Selling: High-Level Copywriting for Serious Practitioners."

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