Profile PictureDoug D'Anna

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I'm Doug D'Anna, and I teach copywriting at the highest level. Direct mail, email, funnels, VSLs.


My copy has sold over $100 M and proven itself in thousands of split-run tests for the world's largest specialized information publishers, including:


Agora, Boardroom, Cabot Heritage Corp., Forbes, KCI Communications, Phillips Publishing/InvestorPlace, Prevention Health Books, Money Map Press, Weiss Research and many more.


My breakthrough direct mail piece, The Great Retirement Letter, was the most widely mailed "magalog" of the 1990s, with the publisher mailing over 25 million pieces.


In fact, this direct mail piece was so massively successful that the buzz about the promotion rippled through the industry. It’s no wonder. Denny Hatch received a copy and gushed for three pages about it in Who’s Mailing What!, declaring:


“The magalog format is not only alive and well, but has reached the state of perfection with Doug D’Anna’s effort for The Retirement Letter.”


It's also a great example of content marketing, before it became the thing that is is today.


When you add the classic direct mail piece to your swipe file, you will see first hand how I walk the reader to the order form by targeting their retirement fears, showing them how to avoid the retirement traps that will steal their money, and showing them how they can live richer in retirement than they do now.


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The Great Retirement Betrayal

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How to Sell Yourself as a Copywriter

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The $100 Million Copywriting Swipe File Volume No. 1

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Copywriting Hack No. 4: How to Target Your Customers Wants & Desires

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Copywriting Hack No. 1: How to Write a Blockbuster Headline

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Copywriting Hack No. 2: The Almost Perfect Stock

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Copywriting Hack No. 3 Wall Street on the Brink

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The $100 Million Copywriting Swipe File Volume No. 2

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$350

Selling The Golden Dream: My Life as a Financial Copywriter

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