With AI and Grok eating up the copywriting game, you’ve got to tell a killer story to stay in the race. Not just any story—most folks screw this up by telling the wrong one. Some stories make your audience dive for the order form; others bore them to death.

I was never the slickest copywriter, but I knew which story made people stuff cash in the envelope and buy. That’s where marketers are tripping today. They churn out great stuff, but it doesn’t hit the mark.

My superpower?

Sniffing out the angle that makes your audience run like a dog to a cookie. That’s the point of this post: get you thinking about the story that sells, not what you think they want. They don’t give a damn about your assumptions—they care about themselves.

Your job?

Deliver what they crave.

BOTTOM LINE:

It’s about crafting a narrative for your product that makes readers salivate. Dogs don’t sprint for broccoli—they want the cookie, hydrogenated oil or not.

If your problem is nailing stories that sell, you’re in luck. I’ve got two coaching slots open this summer. Want help brainstorming or diving deep into your copy or product? This is your shot.

Click here to grab your spot.

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