How to Write Headlines that Promise Value

That's Where You'll Find the Gold

If I've said it once, I have said it a million times: People only care about what they care about. Their personal radar screen is constantly scanning messages 24/7, looking out for their own self-interest.

This is why you are reading this post today.

Because understanding how to write headlines that promise value means something to you. Because you want to make the big bucks, you are reading this right now.

The fact is, self-interest is one of, if not the biggest motivators for generating response in the advertising and copywriting world.

The better you are at tapping into this self-interest, the more people will not only open your emails but also send you their money.

Which is why the better you are at writing headlines that promise value, the more money you will make.

Here are six ways to do just that:

Quantify the Benefit:Use numbers or percentages to make the promise concrete. Examples:"Boost Your Conversion Rates by 40% with These Simple Tricks""Save $500 on Your Next Vacation with Our Insider Secrets"
Solve a Problem:Directly address a pain point or challenge your audience faces and promise a resolution. Examples:"Eliminate Back Pain Forever: 5 Exercises You Can Do Today""Tired of Dieting? Here's How to Lose Weight Without Starving"
Guarantee Results:Offer a promise with a guarantee to instill confidence. Examples:"Double Your Reading Speed or Get Your Money Back""Get Promoted in 6 Months, or We'll Refund Your Course Fee"
Use Time-Sensitive Words:Create urgency or suggest quick results to make the value immediate. Examples:"Transform Your Skin Overnight with This One Ingredient""7-Day Plan to Slash Your Debt Before It's Too Late"
Appeal to Aspirations:Tap into what your audience aspires to achieve or become. Examples:"Unlock Your Potential: Become a Leader in Your Field""How to Live the Life of Your Dreams Starting Today"
Offer Exclusive or Insider Information:Suggest that the information provided is not commonly known or available. Examples:"The Secret Investment Strategies Only 1% of the Wealthy Know""Exclusive: How to Negotiate a Salary Increase Like a Pro"

These are just six techniquesI focus on with my mentees.

All of which are designed to deliver an immediate, tangible, or emotional benefit to the reader, promising them value right from the headline.

And it doesn't matter what you are selling. What matters is that your headline resonate with your prospect group.

Of course, you will never sell your readers on buying from you if your content does not deliver on the promise made.

Which is why it's so important to the success of your email, landing page, or VSL that your copy walks the reader directly to the order form.

Want to know more?

I've just put the finishing touches on a special report that gives you an in-depth look at my headline writing methods.

It's called, The Ultimate Guide to Writing Powerful Headlines and Hooks.

This guide provides essential techniques and strategies to create compelling headlines and hooks that capture your reader's attention and keep them engaged throughout your copy.

The same ones I have used over and over and over to not only beat the control more than 70% of the time but to generate over $100 million in subscription and product sales.

In it you'll find:

10 Powerful Examples of Headlines and Hooks
10 Types of Headlines That Will Keep Your Readers Reading and Why
20 Powerful Headlines You Can Use Mimic That Can Increase Your Results
How to Use These Examples as Models for Your Work

Whether you're a copywriting novice or a seasoned professional, this short guide will take your skills to the next level and help you achieve copywriting success.

The reason is simple:

In hundreds of split-run copywriting tests, I have seen these simple headline changes outsell others by as much as 30 times!

This guide will show you how to write headlines as I do.

Headlines that grab readers by the throat while increasing the selling power of your emails, landing pages, and video sales letters.

You'll learn my simple formula for writing:

How-to headlines
Number headlines
Benefit headlines
Urgency headlines
Intrigue headlines
Personalization headlines
Controversial Headlines
Storytelling headlines
Direct headlines, and
Question headlines.

By studying them, you will have a better understanding of how to create headlines that effectively target your audience and drive results.

But don't just take my word for it.

Here's what a few of my readers have to say:

"This simple guide provided me with the knowledge and tools to create headline ideas that will connect with my audience. I love it!" - SV, Poshmark Seller

"I've read countless books on copywriting, but this one stands out. Many are long and drawn out. This guide gets to the point with simple strategies and techniques are easy to understand and apply. A must-have for anyone looking to take their copywriting skills to the next level." - Chris, Business Analyst

"I was skeptical at first, but this simple guide exceeded my expectations. The techniques are practical and effective, and the examples are diverse, relatable, and easy to knock-off! Since reading this book, the opens on my emails have jumped 15% to 20% Sean, Sales.

That's why I created this short guide--to give you the essential elements you need to increase your opens, sales, and conversions.

REMEMBER:

If your readers are not opening your emails, reading your landing pages, or watching your video sales letters, they are not buying from you.

By simply following these time-tested techniques, you too can see an exponential increase in your opens, click, and--most important--SALES.

As part of a special offer, you'll also receive a FREE copy of one of my favorite examples of my combo benefit/intrigue/controversial promotions.

Over the years, this formula sold hundreds of thousands of dollars of subscriptions to investment newsletters that were priced at $995 to $5,000!

Normally, I sell my swipes for $199.

However, as part of a special offer, you'll receive a FREE copy of this winner with the purchase of this exciting new copywriting guide:

In it, you'll see how I use the same kinds of curiosity and urgency subheadlines to walk the reader to the order form--AND BUY!

Remember, your copy is only as good as your headlines and hooks.

With a copy of "The Ultimate Guide to Creating Headlines and Hooks that Drive Results" at your side, you too will be able to write headlines that will "grab your readers by the throat" and get them to do a swan dive to the order form.

SPECIAL DISCOUNT

When you consider that my million-dollar copywriting formula has sold over $100 million, you would think I would charge an arm and a leg for this information --along with one of my favorite swipes.

Not in this case.

My ultimate goal is to leave behind a legacy of copywriting knowledge that proves that anyone can use my time-proven formula as the most effective copywriting method on the planet.

Offering you this guide at a special discount of $99 is my way of doing just that. You save $100.

Remember, included in that $99 price is a copy of one of my favorite examples of my combo benefit/intrigue/controversial promotions. regularly $199--yours free.

There's just one catch.

TODAY ONLY

The copywriter who serves their clients best is the one that can move readers to take action: to purchase the products we are selling instead of just reading about them.

That is what you are getting when you invest in a copy of The Ultimate Guide to Writing Powerful Headlines and Hooks.

A winning copywriting methodology with a proven track record that has sold over $100 million in subscriptions.

When you follow it, all you need to do is switch out the samples that I offer you with your own products, and you could get the kind of results that have made me one of the top copywriters in the world.

But you’ll have to make your decision today. I won’t promise that I’ll offer you this special price again.

So what are you waiting for?

Accept my savings offer today and use my headline techniques to grow your sales.

Click here to grab your copy before this half-price discount expires

Sincerely,

Doug D'Anna

P.S. If you've read this far and decided not to grab a copy of The Ultimate Guide to Writing Powerful Headlines and Hooks, remember this:

Your copy is fighting for attention in a marketplace filled with thousands of other messages.

If you are looking for new ways to break through the clutter, I suggest you grab a copy of this guide and my favorite swipes and steal every idea out of them you can.

I guarantee you'll thank me 1000 times for this!

Click here above to grab your copy.

Forever Income: Unlock The Power of Selling Subscriptions

Introducing "The Copywriting Cheat Sheet: 49 Formulas to Write Killer Ads

Going once...going twice... last chance...

The Ultimate Secret to Writing Long Copy

New Warning From Doug D'Anna

See all posts from Doug D'Anna, Copywriting, Coach, Mentor