How I Sold The Dream of Wealth, and How You Can Too!

When people ask me what I did for a living, I would always say one of two things:

I sold the secret stock that would make you rich or, I sold the golden dream.

As a financial copywriter, both were correct.

I sold subscriptions to financial newsletters using the dream of wealth and riches as the hook.

Every single promotion I wrote targeted regular everyday Americans whose goals were to save and invest their money correctly—but didn’t know where to turn or who to trust.

The advice I sold was not mine, but of the financial advisor whose newsletter or trading service I was selling.

Since they always signed the letter (after all, they were the experts), I would then take on or create a relatable persona that investors would want to invest with.

As such, the promotion not only had to talk about the investment opportunity and why it could “make you rich” but also make the editor believable and trustworthy.

I don’t mention this to brag, but I got really good at it. You will too, when you continue to understand what you are selling and who you are selling it to.

Which again, comes down to selling the golden dream and the secret stock that would make you rich.

Today, I would like to offer you the opportunity to purchase one of my best samples from ten years ago.

The headline was one of my best, ever:

This thing was money.

All thanks to a combination of persuasive techniques and strategic content structuring I developed over the years that include the following nine key elements:

1. Compelling Promise and Guarantee:The email opens with a powerful and enticing promise: "Double Your Retirement Money Four Times in the Next 12 Months—Guaranteed."This bold claim grabs attention and appeals to the reader's desire for financial growth and security.
2. Social Proof and Credibility:The email builds trust by citing past successes, such as doubling readers' money multiple times and outperforming major indexes. Specific achievements, such as the No. 1 ranking from The Hulbert Financial Digest and recognition from MarketWatch, add credibility and reinforce the advisory's authority.
3. Impressive Track Record:Specific examples of past stock performance (e.g., 127% increase in 4 months, 113% in 10 months) provide tangible evidence of success, making the offer more believable and attractive.
4. Exclusivity and Urgency:The offer is limited to "the first 35 readers" and emphasizes a deadline ("expect our 35 open spaces to be gone long before tomorrow’s 24-hour deadline"), creating a sense of urgency and exclusivity that encourages quick action.Free Valuable Incentives:Offering free access to the No. 1 retirement stock and the complete buy list as incentives lowers the barrier to entry and adds immediate value, making the trial subscription more appealing.
5. Detailed Benefits and Clear Value Proposition:The email outlines seven specific reasons why investing in Chinese and emerging markets is advantageous, providing a strong rationale for the reader to consider the advisory's recommendations.
6. Clear and Direct Call-to-Action (CTA):Multiple CTAs are included ("Click here now to get the name of my No. 1 stock sent directly to your inbox FREE"), guiding the reader on exactly what to do next. The repetition of the CTA reinforces the desired action.
7. Risk-Free Offer:The risk-free trial with a 100% money-back guarantee minimizes the perceived risk, making it easier for readers to commit without fear of loss.
8. Personal Touch and Accessibility:The email is personalized with signatures from both editors, adding a human element. Offering one of the editor’s personal email for direct communication further enhances trust and accessibility.
9. Reinforcement of Benefits Throughout:Throughout the email, benefits are reiterated, including potential high returns, access to exclusive content, and support, ensuring that the reader remains focused on the value proposition.

It was the combination of these elements that captured the reader’s attention, built trust, created urgency, and provided clear value, resulting in high engagement and a strong response from the readers.

This, is how I did!

And I used this approach over and over and over again.

This is why I'd like offer you the opportunity to add this winner to your swipe file.

Here's What You'll Learn When You Add This Sample to Your Swipe File:

1. How to Craft an Irresistible Offer Uncover the art of creating offers that your audience simply can't refuse. Learn the psychology behind crafting high-ticket packages that not only meet but exceed your customers' expectations.
2. Why Building Trust and Credibility is Crucial: Dive into the secrets of establishing trust and credibility in the eyes of your potential customers. Discover how to position yourself as an authority in your niche, fostering a connection that turns prospects into loyal, high-paying clients.
3. How Effective Pricing Strategies Can Increase Your Sales: Decode the mystery of pricing high-ticket information products. Explore proven strategies for setting prices that reflect the value of your offerings and justify the premium your customers are willing to pay.
4. My Million-Formula for Crafting Persuasive Copywriting: Unleash the power of words with our guide to persuasive copywriting. Learn how to create compelling messages that resonate with your audience, driving them to take action and make high-ticket purchases.
5. How to Overcome Objections with Finesse: Equip yourself with the tools to navigate and overcome objections gracefully. Turn potential roadblocks into opportunities, ensuring a smooth path to closing high-ticket sales.
6. How to Apply This Time-Proven Formula to Your Own Products: Once you've mastered the art of selling high-ticket information products, it's time to scale. Uncover proven strategies for scaling your business profitably, expanding your reach, and maximizing your earnings.

By simple reading and memorizing the GOLDEN THREAD found in this time-proven winner, you'll gain access to the kind of insider, high-level copywriting knowledge that can revolutionize the way you sell high-ticket information products.

As you'll see, it’s a copywriting lesson in and of itself, one of my prized possessions, and possibly one of the highest-value swipes in my collection.

That’s why I’ve priced it at such a high premium and limited this release to just 10 copies.

If you would like to add one of the most powerful short-form emails I have ever written to your swipe file, this would be it.

Once the last copy has been taken, I will take this special offer down, and you will not have the opportunity to add this one to your library at my launch price.

With over 23,000 Twitter followers, I expect all copies will be gone early Monday once I announce its release.

So if you are looking for a high-converting email to add to your swipe file, I would act on this now.

So what are you waiting for?

Click on the link above to grab your copy before they're all gone.

All good wishes,

Doug D'Anna