WELCOME TO MY $100 MILLION COPYWRITING MONTHLY MENTORSHIP PROGRAM!

WELCOME TO MY MONTHLY TRANSFORMATIONAL MENTORSHIP PROGRAM!

Where my ultimate goal is to teach you the priceless copywriting and business-building strategies that took me years of trial and error.

As I spell out the many benefits of training with me, I'll also introduce you to a number of my graduates who are already using Million-Dollar Copywriting Formula coaching with the most gratifying results, which they'll describe in their own words.

Future superstar,

Your ability to develop the copywriting and business skills you need to compete in today’s “grow or die” environment is crucial to your success.

With most copywriters working isolated and alone, it’s difficult to find a go-to resource that can provide you with ongoing career advice and guidance to tackle business decisions and challenges.

A resource who has actually “been there,” not only building a successful multi-million dollar copywriting business from scratch but also has experienced the ups and downs you may be facing.

During my 38+ years of running my copywriting business, I can tell you there isn’t one thing that I have not seen or experienced on both the up and downside--from having no business to seeing my work ripped off … to collecting six-figure royalty checks over and over and over.

That’s my goal in creating this weekly transformational mentorship, to:

1. Provide you with a guiding hand, and energize your thinking not just on copy but on the business of copywriting, and to help you
2. Develop your own unique voice that will set your copy apart from the millions of robot messages your clients see daily.

Let me introduce myself

My name is Doug D’Anna. While it may be new to you, it’s been a household name to America’s top financial publishing companies for over 30 years.

That’s because my direct mail, email, and video marketing campaigns have, together, generated over $100 million in subscription and book sales.

If my name sounds at all familiar, it’s because you may have heard my interviews with A.W.A.I., Ben Settle, Ken McCarthy, Eddie Shleyner or the late Clayton Makepeace on how to write control-beating copy.

Or you may have heard about the classic direct response promotion I wrote nearly 30 years ago, The Great Retirement Betrayal, which launched my career as an A-List copywriter.

I’m proud to say that it was one of the most widely mailed direct response promotions of the 1990s. It was unbeatable for three years, with the publisher mailing out over 25 million copies.

As a result of its success, I have been hired by every major financial publisher over the past 30 years, including Agora, Boardroom, Cabot Heritage Corporation, Eagle Financial Publications, Forbes, KCI Communications, InvestorPlace, Lombardi Publishing, NewsMax and Weiss Research, just to name a few.

The reason is two-fold:

• My marketing campaigns make A LOT of money, and
• I’m the copywriting equivalent of The Flash.

So while other copywriters take months to write a complete marketing campaign, email promotion, or video sales letter, I can knock out a big-time moneymaker in a few weeks—even days—when I really get in a groove.

The only—and I repeat, the only—reason I can do this is because of the Million-Dollar Copywriting Formula I created 30 years ago.

This formula has allowed me to synthesize the winningest thoughts, ideas, and offers across countless promotions and then fuse that into my next winning marketing campaign.

As your copywriting mentor,   I will work with you to help you develop the same copy skills that will take you to the next level in your career.

I will look at your leads, transitions, and calls to action like a copy supervisor to help you ramp up the persuasiveness of your copy. 

But that is only half of what we'll do in our weekly sessions. 

My goal runs much deeper--to engage you on a higher level in which you can learn and grow.

Not just as a writer, but as a well-rounded individual and leader. 

My ultimate objective is to help you:

1. Look at your copy with a fresh new set of eyes so that you can see the best available means of persuasion and win a reader’s mind through argument and emotion.
2. Discover insights that inspire you to think beyond your immediate situation and better position yourself to take advantage of opportunities that are headed your way.   
3. Set clear goals and priorities, execute them, and achieve a higher level of growth.
4. Identify and connect you with opportunities that you might not have otherwise thought of before
5. Turn your vision into reality by guiding you to the right decisions at the right time both professionally and personally.
6. Develop your own unique voice that will set your copy apart from the millions of robot messages your clients see daily.
7. Benefit from my 38 years of experience!  

As one of my mentees, what can you expect?

• During our weekly sessions, we’ll look at the past month’s copy challenges and business opportunities. 
• You'll send me the copy you are working on and we'll go through it together, just like a copy supervisor. (Only a kinder, gentler one!)
• I’ll give you my best read on developing stronger headline ideas … writing silky smooth transitions… and identifying rock-solid proof points… to ultimately getting your reader to reach for their credit card and BUY. 
• PLUS I will give you my best take on pitching new business, working with difficult clients, creating a rock-solid contract to make sure you get paid as well as building a royalty moat around your clients as I have.

In other words, the small details that make the difference between accomplishing your copywriting dreams and simply dreaming about it.

FACT IS the best copywriters don't always make the biggest money. The best salespeople/negotiators do.

In a sense, I feel obligated to share this inside knowledge because there are few people with my experience doing this.

You see, when it comes to building a $1 million copywriting business, the people qualified to teach you are those that have done it themselves.

Unfortunately, most advice you hear about copywriting is from those who merely have taken a course and now talk about copywriting for a living.

That may be an overstatement, but if you really want to rise to the top of this field, you need someone who's actually done it.

From someone who has written hundreds of control packages--from sales letters ...to direct mail packages ...to magalogs to email to landing pages ...to video sales letters.

Someone who can lead you by example and teach you from personal experience. That's what I can do for you in our weekly sessions.

Why I'm Limiting These Individual Mentorships to Four Copywriters

1. Unlike many cookie-cutter programs you find on the Internet, my one-on-one mentoring process represents a bold new and individualized approach to copywriting.
2. For this reason, I cannot accept more than four individuals at any one time because I won’t be able to give you the personal service that comes along with this new approach.
3. This is also a new service. Thus, I want to make certain that my mentees are 100% satisfied with their results.
4. However, given my 38-year history of delivering results, and the rave reviews I have already received from my copywriting coaching clients, I'm confident that you will be more than satisfied.

The best way for me to ensure that you will get the service and the results you are seeking is to keep my circle small and private.

That’s why I can only open the door to four mentees at this time.

This is why, if you like the approach I’ve spelled out here and the exclusivity that comes from my individualized mentoring, I would suggest you join immediately.

Here's What a Few of My Coaching Clients Say about My Help and Guidance

Financial copywriter Sean Slattery wrote me to say,  

"As an in-house copywriter for one of the larger financial publishers, joining Doug's coaching program was an absolute no-brainer decision for me, and here's why:

"It's one thing to study a winning piece of copy. It's entirely another to get your hands on a powerful collection of winning controls -- all written by the same Master Copywriter -- who takes you line-by-line into his promotions and shows you the EXACT subheads, transitions, selling ideas, and closing arguments that have worked over and over -- time and time again.

I have a special term for this rare kind of copywriting knowledge: "Pure Gold". I mean, where else can you shorten your copywriting learning curve by years (maybe even decades), by tapping into Doug D'Anna's 30-plus years of control-writing experience? To my knowledge, nowhere else. My highest recommendation."

Vitaly Grinblat, a copywriter for Money Map Press was equally impressed,

"I've been at this for a long time. And I have to say that Doug's coaching dwarfs just about every other training I've seen. Doug's techniques have become my go-to resource for writing hard-hitting copy. And I write for the best in the industry. Anyone who wants to hone their chops and learn real secrets of creating world-class copy should jump on this opportunity."

Veteran financial copywriter Kevin Dawson would agree…

“Doug’s secrets will revolutionize your copy skills. They will make your confidence and income soar while you shatter the 6-figure barrier, and take your place within the small group of the A-list copywriters.”

And then there's what ecomm founder and influencer Yash Chavan. Here's what he has to say about my program.

And there's Charlie Robertstad, who is new to copywriting and super excited about the techniques I have been showing him. 

"If you write copy, want to get paid what you are worth, and have fun while you’re doing it, there is no better way to launch your career than with Doug D’Anna’s coaching. 

"Not only will you learn things you never considered were a part of copywriting, like proving every point out with scientific rigor, you will also understand how much you need to have your audience's wants and beliefs in view." 

My newest student D. McCray is equally happy with my coaching. 

"I have studied over a dozen copywriting courses and Doug D'Anna is the one and only copywriter who has shown me how to make sense out of this subject. He goes over the principles and details in-depth. If you want to learn copywriting the real way, Doug D'Anna is the man!! I haven't met anyone who teaches it as he does. He is truly legendary in this field of copywriting."

Facebook ads copywriter Raul Ureche couldn't be more please with the newfound success I've been able to bring him.

I hope these success stories have got your juices going because they could turn into money for you too! 

That's because now more than ever, the need for top copywriters is at an all-time high. 

How to Qualify to Be Among My Four Mentees

1. I'm only interested in working with serious people. 
   
   My time is too valuable to share my techniques with those who are either looking for something for nothing or are unwilling to make the real commitment that it takes to rise to the next level. 
   
2. My $2,500 monthly fee is for everyone--no exceptions.
   
   This includes four weekly sessions of 60 minutes each. Please don't write me with a hard luck story looking for a price break. Not going to happen.
   
   If this is your situation, I wish you well.  I'm not in the banking business, I'm in the coaching/copywriting/ mentoring business. 
   
3. You have to do the work!  
   
   That means calling in on time and following through on the information I give you.  I know if you are willing to invest your knowledge then I know you are serious.  You have my promise that I will make that investment pay off for you.
   
4. You must keep everything I teach you confidential. 
   
   While I will be sharing with you the secrets of my 38-year success as part of my mentoring, in doing so, you must promise never to share or resell them. They are for your personal use only and will be licensed for your use only.

To qualify, you must meet all four criteria to join.

Judging by the hundreds of emails and calls I received about joining, you might want to sign up quickly.

Over the past few years, I have received dozens of requests from writers to mentor them.

Now that I'm announcing this new program, I would suggest you sign up right away.

And while I can’t tell you how many of my 23,000 followers, coaching clients, and customers will ultimately sign up for this new service, I can tell you this:  

Based on the number of people who have asked me about coming under my wing, I will most likely have to turn people away again.  

If you are sincere in your desire to get to the next level in your career, then I would jump on this opportunity before it fills up.

Because once all the spaces are filled, you may have to wait until next year before another slot opens up.

No matter what you decide, I want to thank you for the loyalty that you have shown me and for considering this exclusive opportunity.

To secure your spot, click the subscribe button at top.

Welcome aboard,

Doug D'Anna, Copywriter and Creator of The Million-Dollar Copywriting Formula

P.S. I want you to be 100% satisfied with the coaching and training I bring you.

If after the first month you feel you're not happy with your mentorship, let me know. I will cancel your credit card and mentorship with no further obligation and we can part as friends.

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