Brainstorming for Financial Copywriters

Brainstorming for Financial Copywriters: Unlock Winning Themes That Sell in Any Market

Chaos Is Here. Your Copy Can Thrive. Let’s Make It Happen in Just 60 Minutes.

The Dow’s a mess. Tariffs are looming. Economic collapse feels closer every day—throw in Doge, Musk, Trump, and more, and the markets are a battlefield. You’re tasked with writing copy that cuts through the noise, grabs investors by the collar, and gets them to subscribe.

Sound familiar?

You might be frustrated. Maybe you’ve rewritten your sales letter a dozen times, tested it until your eyes bled, and still—crickets. Is it the headline? The angle? The close? You’re not sure, and banging your head against the wall isn’t helping.

Here’s the good news: I’ve seen this chaos before. Since 1992, I’ve watched inflation, recessions, market downswings, and rising interest rates pummel investors—and I’ve turned those storms into subscription gold every time. Now, I’m offering you a 60-minute brainstorming session to crack the code on your next big win.

Why Me? Because I’ve Been There—and I’ve Beaten It

For over 30 years, I’ve competed in the Super Bowl of copywriting against legends like Clayton Makepeace, Jim Rutz, and Eugene Schwartz—beating controls 70% of the time. I’ve generated over $100 million in subscription revenue with sales letters, magalogs, landing pages, VSLs, you name it. Here’s proof I know how to sell in tough times:

• 1990s Inflation: Rode the wave to subscription riches.
• Dot-Com Bust (2000-2002): Boom or Bust Ahead for Tech Stocks was a grand slam.
• 2008 Financial Crisis: Beware of the Falling Knife made money hand over fist.
• Interest Rate Spikes (mid-90s & 2020s): Shocking Truth About the New Bull Market became a long-standing control.
• There there was The Great Inflation Surprise, another long-term winner.

The markets change, but the game doesn’t. I’ve mastered the “Protect Yourself and Profit” strategy—finding stocks that soar when everything else tanks—and I’ve convinced skeptical investors to buy in, time and again.

Here’s the Problem You’re Facing

Writing financial copy isn’t just about stringing words together. It’s about trust.

Today’s investors are jittery—they’ve seen the patterns, they’re tired of the hype, and they won’t part with their cash unless your message resonates.

The hard part? Finding a theme that clicks emotionally and practically, backed by evidence they can’t ignore. That’s where I come in.

What You’ll Get in Your 60-Minute Brainstorming Session

In just one hour via Zoom, we’ll brainstorm the angles a look for those with the greatest potential.

Here’s what you’re walking away with:

• A Theme That Resonates: I’ll help you pinpoint a hook that grabs your audience—something that speaks to their fears, hopes, and wallets, tailored to today’s chaos. Think “Protect Yourself and Profit” meets 2025’s wild ride.
• Actionable Insights from 30+ Years: I’ll break down your headlines, transitions, and close with a fine-tooth comb, showing you what’s strong, what’s weak, and where to add oomph to drive subscriptions.
• Evidence-Based Angles: We’ll dig into historical patterns (inflation, crashes, rate hikes) and craft a narrative that proves your picks thrive in turmoil—because trust comes from proof.
• A Fresh Perspective: My decades of beating controls will give you new ways to look at your market, outsmart the competition, and keep revenue rolling in.
• Honest, No-BS Feedback: I’ll tell you the unvarnished truth—whether it’s “This is gold” or “This needs work.” No sugarcoating, just guidance to boost conversions.

How It Works:

• 60 Minutes, Live on Zoom: We’ll review what's happening in the market, the solution your editor offers, and look deep into an approach that could move your prospects to do a "swan dive to the order form. Or we can look at your latest sales letter, landing page, VSL, whatever—I'll give you my personal opinion.
• You Take the Notes: I’ll verbally deliver ideas, tips, and strategies. You capture the gold—I’m not your stenographer!
• For Longer Pieces: Got a VSL or funnel? Book two hours ($2,000) to cover it all.

What I Won’t Do:

• Rewrite your copy (though I might tweak a line or two to point you in the right direction).
• Guarantee miracles—I’m not a wizard, just a damn good copywriter.
• Claim expertise in your niche’s specifics—but I do know how to sell, and that’s what counts.

The Cost? $1,000 for 60 Minutes

Yeah, it’s not cheap.

But with 30+ years of experience distilled into one hour, that’s about $33 per year of battle-tested know-how.

You’ll leave with enough insights to transform your copy—and your results. If we don’t finish? You’ll still have a roadmap to fix the rest. If it takes less than an hour? I’ll pack your brain with response-boosting ideas until the clock runs out. No refunds, no shortcuts—just value.

Bonus: Free Copy of Crisis Copywriting with Your Session

Book your $1,000 session now, and I’ll throw in my e-book Crisis Copywriting (reg. $199) —featuring my 10-point crisis copywriting outline and seven winning examples of crisis-based emails, webinars, and VSLs—at no extra cost.

With today’s market uncertainty driving demand for fear-driven copy, this guide shows you how to turn panic into profit. It’s packed with 30+ years of tactics that have sold over $100 million by tapping into fear, offering solutions, and shocking readers to the order form. Yours free when you sign up—because there’s always a crisis, and I want you ready to cash in.

Why This Matters Now

The markets are a powder keg. Investors are scared, skeptical, and ready to bolt. You need a theme that cuts through the Doge-Trump-tariff madness and screams “This is your lifeline.” I’ve done it before—repeatedly—and I can help you do it now.

Ready to Brainstorm Your Next Winner?

Click the link to the right to secure your slot.

Once payment’s in, I’ll send a calendar invite to schedule your session and deliver your free Crisis Copywriting e-book. Bring your copy, your questions, and an open mind—I’ll bring the firepower to give you a leg up on the competition.

Click the Link to Book Your 60-Minute Brainstorm Now

Let’s turn today’s chaos into your subscription jackpot. I look forward to digging in.