Breakthrough Copywriting

In 2007, I delivered a copywriting seminar to a packed audience at the Direct Marketing Association

The room was packed with copywriters, publishers, marketing directors, and product managers to learn the secrets of my copywriting success. 

The reason was simple.  

You see, I had developed a reputation as one of the top copywriters in the world, beating the control by over 70% while generating millions of dollars for leading publishing companies including, Cabot Heritage, Forbes, KCI Communications, InvestorPlace, Lombardi Publication, Mens’ Health and Prevention Health Books. 

All thanks to multi-million dollar promotions like these:

• The Great Retirement Betrayal
• Tap the Hidden Wealth Inside Your Paycheck
• Boom or Bust Ahead for Technology Stocks
• 91 Powerful Vitamin Cures that Work 
• The Shocking Truth about the New Bull Market

Over the years, I have had several copywriters credit the simple formula I presented in that speech for their incredible success in copywriting, for which I am forever grateful. 

Together, they credit the concepts, sentences, and offers I presented in this one 90-minute presentation crucial to their success. 

Concepts what I now call The Million Dollar Copywriting Formula. 

This formula was so powerful I simply repeated it over and over because it worked--and I made A LOT of money because of it.

When I was asked to create this presentation,  I wanted to create something different than most. 

Unlike many copywriting seminars that give you a lot of information that leaves you confused, I wanted mine to be different.    

I wanted to create something that one could watch, learn, and walk away with ideas they could implement immediately.  

You see, as a self-taught copywriter, most of what I learned was through trial and error.

My goal was to offer simple to implement ideas one could implement quickly and easily so that they did not have to spend years learning them as I did. 

As I discovered,  writing breakthrough direct response copy isn’t always complicated--it’s the opposite.  

It’s simply applying the basics, as I demonstrate in my 90-minute seminar.  

In it, I will share with you: 

• How to create a direct response marketing promotion that is resistant to fatigue and easy to improve.
• Why breakthrough copy starts with the customer's needs and not with the product or service.
• How to write irresistible headlines and compelling body copy that outsells the competition.
• The hidden creative challenge that undermines strong creativity and how to overcome it.
• 7 time-tested creative themes that continue to work over and over.
• The 6-point Bridge to Your Breakthrough methodology forms the foundation of the Million-Dollar Copywriting Formula.
• How to turn winning, market-proven ideas into powerful money-making campaigns.
• Why proof points are as important as headlines in closing a sale.
• How to identify compelling themes and write in a way that solves your reader's problems.
•  How copywriters, creative directors, and marketing managers can work together for an advantage over their competition.

• Why just ONE idea from this presentation could be worth 100x the cost  

You'll find these are the same techniques that I have used to create some of the most successful direct mail packages in history, such as:

• Tax Bomb to Blindside US Investors
• Can India Stop China?
• Have Oil Stocks Finally Had It?
• Greatest Stock Shock in 70 Years
• The Paper-Thin iPad
• Politically Incorrect Doubler
• 50% Richer in Six Months or Free
• How to Buy Amazon for $100 a Share
• $6 Canadian Oil Stock to Hit $15 by Friday
• Ride the Robot Car to Retirement Riches
• The Great Inflation Surprise
• One Nation Under China
• Backroom Drug Deal to Deliver Your Next Double
• 91 Powerful Vitamin Cures that Work 

Again, the biggest idea you will find in Breakthrough Copywriting is that creating great copy doesn’t have to be complicated.

Again, that was my ultimate goal: 

To create a mini-course on breakthrough copywriting that someone could absorb in minutes and make work the same day.
From the comments I’ve received over the years, I’ve done just that.

“I wish I had had this when I started writing copy. I would have bypassed years of trial and error.”  K.S.

“I learned enough new things to make this offer well worth the investment. Hearing a couple of the more advanced topics explained out loud in the author's own words, versus slogging through a book or training manual, was extremely helpful.”  Jeri. J.

“I paid $2,500 for a big financial publisher's copywriting course... and got far more from these timeless lessons. It's like a complete copy course in a single video.” Kevin D.

"One of the best copywriting presentations I've ever seen, and I've seen them all. I picked up so much great information, my head was spinning." G. White.

That’s what makes my 90-minute Breakthrough Copywriting seminar different--and, perhaps, better than any online course you could take.

That’s because there’s…

* No books to read. 

* No workbook to fill out.  

* No assignments you need to complete.  

That’s because the priceless strategies that took me years of trial and error will be revelated to you in easy-to-swallow bites of information you can run with immediately.

Once you watch it, I’m sure you’ll agree--it’s one of the best investments you can make in your copywriting education.

Click the link above to watch it tonight and watch your sales soar!

All good wishes,

Doug D'Anna 

SPECIAL BONUS:

As part of a special 24-hour offer, I'm going to include a FREE copy of "$22 Biotech Stock to Hit $44 Buy Before Friday." That way you'll not only see my system at work, but also have a live sample to study.