The Great Retirement Betrayal

ACT NOW AND GET MY 31ST ANNIVERSARY PRICING

When I wrote The Great Retirement Betrayal in 1991, I had no idea that it would become one of Phillips Investment Resources’ (now InvestorPlace) most successful direct mail packages ever.

Frankly, it was my first “real” direct mail package for an A-level client. I was just hoping they’d hire me back. And hire me back they did!

After all, The Great Retirement Betrayal simply crushed their previous two-year control and was unbeatable for three years. In the end, more than 25 million pieces were mailed, and my life has never been the same.

In fact, this direct mail piece was so massively successful that the buzz about the promotion rippled through the industry. It’s no wonder. Denny Hatch received a copy and gushed for three pages about it in Who’s Mailing What!, declaring:

“The magalog format is not only alive and well, but has reached the state of perfection with Doug D’Anna’s effort for The Retirement Letter.”

It's also a great example of content marketing before it became the thing that is is today.

When you add the classic direct mail piece to your swipe file, you will see firsthand how I walk the reader to the order form by targeting their retirement fears, showing them how to avoid the retirement traps that will steal their money, and showing them how they can live richer in retirement than they do now.

It's also a great example of content marketing before it became the thing that it is today.

Here's what you'll learn when you add this swipe your swipe file:

You'll see how I take a big idea and keep selling that theme throughout the entire package.

• You'll read how I assume the voice of the editor and speak to the prospects in words, terms, and thoughts they understand.
• You'll learn how I use side-bars to keep the reader reading down the page
• You'll see how I use the news theme and give editorial/content style reading and power punch of persuasiveness
• You'll find the dozens of bullets and fascinations that I have sprinkled throughout the package continue to support the them and continue to draw the prospect in.

Three Examples:

1. How to Get Medicare to Pay Your Twice Denied Medical Bills
2. How to Get Five Times More From Your Pension Plan
3. #1 Dangerous and Costly Mistake That Can Sabotage Your Retirement

And that's just the tip of the iceberg.

• You'll see how I use testimonials to support all the claims that are made in the package.
• You'll see how I slipped an advertorial into the middle of the package that could be its own stand alone page.
• You'll read how my tone in this package speaks to prospects as "an honest voice" in a sea of salespeople

And when you get to the offer, HOLD ON TO YOUR HAT, I think you'll be blown away by my use of "risk reversal."

That's something I think every writer would love to see and emulate in today's super competitive environment.

When you add the classic direct mail piece to your swipe file, you will see first hand how I walk the reader to the order form by:

1. Targeting their retirement fears,
2. Showing them how to avoid the retirement traps that will steal their money, and
3. Showing them how they can live richer in retirement than they do now.

It's the perfect swipe whether you are a long-form copywriter or short-form, as all the side-bars could be used as emails to get prospects to the landing page.

I think you'll agree with Denny Hatch, that the magalog has reached the state of perfection with my Great Retirement Betrayal.

For these reasons I've made it possible for you to add a copy to your swipe file as part of a special anniversary offer.

So instead of paying $99 for a copy, you'll be able to grab a sample for just $49.

All to celebrate the fact the 31st anniversary of its publishing.

That's why I have made it possible for you to own your own copy for just $49.

Only for the next 24 hours.

So what are you waiting for?

This is an opportunity for you to own one of the top direct mail packages of the 1990s and dive into copywriting gold it offers you.

So is it a deal?  I hope so.

But I'd act quickly.  I will be taking this offer down in 24 hours.

All good wishes,

Doug D'Anna