How to Cash in On Content Copywriting

If there was one reason why I sold over $100 million worth of subscriptions, this is it:

I was selling the golden dream of wealth and riches—and content was the picks and shovels for my readers to strike it rich.

The only way to (as I say) GET THE MONEY was for my reader to not only buy the shovel but also the treasure map!

Your content, my friend, is the treasure map.

And I sold a lot of treasure maps!

Over and over and over.

Frankly, it was as almost simple as writing “X marks the spot.”

I have to admit, watching the readers reach for their credit cards to start digging was one of the most exciting things you can experience.

To cash in on content copywriting, you too must think that you are selling a treasure map as well.

That map could be not only for wealth and riches but also for health and beauty, fitness, saving money, and making money in a whole host of industries.

A few examples:

1. Finance Industry: "Unlock Financial Success: Follow the Path to Wealth and Abundance!"
2. Health and Wellness Industry: "Discover the Secrets to Radiant Health: Your Journey to Vitality Starts Here."
3. Travel Industry: "Embark on an Unforgettable Adventure: Explore Hidden Gems and Exotic Destinations."
4. Real Estate Industry: "Navigate the Real Estate Market with Confidence: Find Your Dream Home Today."
5. Fitness Industry: "Achieve Your Fitness Goals: Transform Your Body and Boost Your Energy Levels."
6. Technology Industry: "Master the Digital World: Harness the Latest Tech Trends and Innovations."
7. Fashion Industry: "Unleash Your Style: Stay Fashionable and Express Your Unique Identity."
8. Food and Culinary Industry: "Indulge in Gastronomic Delights: Discover the Flavors of the World."
9. Education Industry: "Ignite Your Passion for Learning: Unlock Knowledge and Expand Your Horizons."
10. Automotive Industry: "Experience the Thrill of the Open Road: Find Your Perfect Ride and Hit the Gas."

The examples are endless.

All offer a hidden treasure map in the following copy!

So if you agree that you are selling a treasure map too, then you must understand how to do it.

Here’s my 4-step approach.

• Inform
• Inspire
• Educate
• Persuade.

Think INFOMERCIAL/Advertorial in a sales letter, direct mail package, or video sales letter. I credit my success to my Two-Treasure Map approach.

1. The free content was the first treasure map.
2. The second treasure map was listed in the content.

Cha-ching!

Think of that show “The Great Race.” Where the contestants are racing around the world in search of clues that will get them the prize money.

My promotions worked the same way…but my content was giving away some of the FREE MONEY in terms of stock picks as teasers. Those teasers, of course, would lead them directly to—THE NEXT TREASURE MAP.

Of course, I would not call it the treasure map. It was the free report we were giving away that contained the treasure map!

To be sure, the FREE treasure map was not 100% FREE. It was free with the purchase of a subscription.

But because it came with a 100% money-back guarantee, it was as good as FREE because the reader got to keep the proverbial treasure map even if they canceled!

You've got to love that. They did!

Oh my god, this approach was like taking candy from a baby. All through the expert weaving of story copy that would again:

• Inform
• Inspire
• Educate
• Persuade.

Because was telling “money stories” to sell the “secret stock that would make you rich,” it was so easy.

I used content marketing to help my readers make their dreams of wealth and riches come true.

You’ll find one of my best examples of how to do this in a magalog I wrote 20 years ago for a little publication called Explosive Mine Stocks.

In it, you’ll see how I use my 4-step approach like a treasure map for investors that they only had to follow to get the money!

Designed to look like actual news, it was the PERFECT “X marks the spot” promotion for this publication because it was selling a gold investing newsletter.

By the time the reader realized this was actually a promotional piece, they were getting their credit card out to pay to get the second treasure map (FREE REPORT) that revealed "the secret stocks" that would make them rich!

My magalog for Explosive Mine Stocks is the perfect example of my treasure map copywriting approach.

It told the story of an imminent danger to investors—something that they were already reading in the press.

The only difference was that the story connected the dots to the solution we were selling—subscriptions to this publication.

What made it so powerful was that it was:

• Written with the voice of authority.
• Told a story investors were familiar with.
• Explained the economic situation in simple terms.
• Revealed an economic time bomb that was about to explode.
• Provided the only solution that would save their future.

All in a news-style format that added to its credibility. This piece does this to perfection—and without signaling this is a sales piece until nearly the end.

All using the same facts readers were seeing in the financial media with the overlay of investment direction from a source they could trust.

So instead of just reading like a news piece, it was like an infomercial that was going to take the news and turn it into MONEY.

If you are a student of direct response marketing, this is one swipe file sample you will want in your library.

You will see firsthand how I used my TREASURE MAP formula right from the beginning to organize and structure this 16-page promotion piece in a logical manner that made subscribing almost automatic so that they could get their hands on the treasure map.

In other words, I have taken a dangerous situation that investors are seeing in the papers and connected the dots to the money!

That's what makes it, in my opinion, the ultimate infomercial in a magazine format.

Not only that but it's also a great example of using my treasure map formula to get your readers to do a swan dive to the order form.

As you’ll see, it's a copywriting lesson in and of itself, one of my most prized possessions, and possibly one of the highest-value swipes in my collection.

That's because it provided me with an outline to work from that I used in dozens of other winning treasure map promotions.

This is why I have never shared it or offered it for sale, as I would not want my competitors to copy my formula to use against me in head-to-head copywriting tests.

As such, I have priced this at a premium and limited its distribution, like an NFT, to 20 copywriters who can appreciate the power contained in this control-busting promotion.

For these reasons, should you decide to acquire a copy, you must agree not to sell, copy, or redistribute this in any way. If you have always wanted to get your hands on a high-performing content marketing sample, this would be it.

Once the last copy has been taken, I will take this offer down and you will not have the opportunity to add this one to your library.

With over 20,000 followers, I expect all copies will be gone early Monday once I announce it on Twitter.

So if you are looking for a high-converting/treasure map classic to add to your swipe file, I would act on this now.

As you’ll see, it’s a great way to cash in on content marketing.

Click the link above to grab your copy of my incredible treasure map promotion, Explosive Mine Stocks, before they're all gone.

All good wishes,

Doug D'Anna

P.S. REMEMBER:

1. X marks the spot" when it comes to content marketing, and
2. Your copy is the treasure map.

My Explosive Mine Stocks promotion is the perfect example of using my treasure map approach to get your readers to buy!

Click the link above before I take this offer down