The Direct Mail Package That Beat Gene Schwartz's

The year was 1995. My Great Retirement Betrayal had run for over three years, and the client mailed over 25 million pieces. I made a cool $250k.

But the package had been mailed to just about everyone. When it fatigued, it was beaten by the great Gene Schwartz. I'm not sure they sent me a copy of it. But I was determined to beat him back.

So I tore through my old magalog and created an old-fashioned 8-page direct mail package. This classic package featured every single touchpoint you need to get my readers to do a swan dive to the order form.

While my Great Retirement Betrayal focused on how bad your retirement would be, this one focused on how great it could be, with an uplifting message that showed that anyone could live richer in retirement by following the simple path I laid out in the promotion and, of course, subscribing to the retirement letter.

This new version made me another $100k or so as they mailed, I believe, another 10 million pieces.

I know I've talked about this piece for years but I never showed it, as I didn't want to share this winner with my competitors at the time so they could not steal my ideas and my format and structure.

But now that I'm retired and coaching writers, I have decided to offer this winner to a select group of writers who know the value of having this kind of multi-million piece mailing in their swipe file.

Here’s what you’ll learn by adding this sample to your swipe file:

• How to place nuggets of wanted information like cookies to a dog, so the reader continues to read down the page.
• Why identifying your prospects wants and needs are the best way to keep readers involved.
• How giving way FREE information in your sales piece creates an aura of believability and trust.
• How to paint the picture of success and growth in your reader’s mind so they can picture the outcome they seek.
• You’ll also see how to structure a no-risk offer in a way that makes purchasing a subscription a logical conclusion to the end of the letter.

And that’s just the letter…

You’ll also see how I used the lift letter and buck slip and order card to wrap up all the information in the letter in a way to push the reader back into the letter and to the order form.

All in all, this classic direct mail pacakge is a copywriting lesson in a half--all wrapped up in this winning direct mail package.

That’s why I’ve priced it at such a high premium and limited this release to just 20 copies.

If you would like to add one of the most powerful direct mail packages I have ever written to your swipe file, this would be it.

Once the last copy has been taken, I will take this offer down and you will not have the opportunity to add this one to your library.

With over 23,000 Twitter followers, I expect all copies will be gone early Monday once I announce its release.

So if you are looking for a high-converting email to add your swipe file, I would act on this now.

So what are you waiting for?

Click on the link above to grab your copy before they're all gone.

All good wishes,

Doug D'Anna

P.S. FREE BONUS:

As part of this special offer, you'll also receive a copy of my Great Retirement Betrayal (Reg. $99) magalog that was sent to over 25 million households and in which I made over $250K. 

In it, you will see firsthand how I walk the reader to the order form by targeting their retirement fears, showing them how to avoid the retirement traps that will steal their money, and showing them how they can live richer in retirement than they do now.

It's also a great example of content marketing before it became the thing that it is today.

Here's what you'll learn when you add this swipe your swipe file:

• You'll see how I take a big idea and keep selling that theme throughout the entire package.
• You'll read how I assume the voice of the editor and speak to the prospects in words, terms, and thoughts they understand.
• You'll learn how I use side-bars to keep the reader reading down the page
• You'll see how I use the news theme and give editorial/content style reading and power punch of persuasiveness
• You'll find the dozens of bullets and fascinations that I have sprinkled throughout the package continue to support the them and continue to draw the prospect in.

And that's just the tip of the iceberg.

• You'll see how I use testimonials to support all the claims that are made in the package.
• You'll see how I slipped an advertorial into the middle of the package that could be its own stand alone page.
• You'll read how my tone in this package speaks to prospects as "an honest voice" in a sea of salespeople

And when you get to the offer, HOLD ON TO YOUR HAT, I think you'll be blown away by my use of "risk reversal."

That's something I think every writer would love to see and emulate in today's super competitive environment.

When you add the classic direct mail piece to your swipe file, you will see first hand how I walk the reader to the order form by:

• Targeting their retirement fears,
• Showing them how to avoid the retirement traps that will steal their money, and
• Showing them how they can live richer in retirement than they do now.
• It's the perfect swipe whether you are a long-form copywriter or short-form, as all the side-bars could be used as emails to get prospects to the landing page.
• I think you'll agree with Denny Hatch, that the magalog has reached the state of perfection with my Great Retirement Betrayal.

Together, they offer you a great comparison of scary promotion and an uplifting one. 

Click on the link above to grab your copy before they're all gone.