Financial Swipe: Meet the New Enemies of Your Retirement
If there is one thing I love about financial copywriting, it's that many of the themes you write about are timeless.
Retirement is one of those themes. The reasons are simple.
- Everyone will retire
- Americans fear running out of money in retirement more than they fear death
- Everyone is out to steal their retirement
Not just thieves, but the government AND the people who are supposed to be protecting your future.
This is why my 1992 "Great Retirement Betrayal" I was such a big control, running for over three years.
This is also why my "Meet The New Enemies of Your Retirement" was another big winner four years later.
It tapped into the emotions and fears that all Americans feel has they head into their 50s.
A quick look at the table of contents of this promotion and you'll see what I mean.
All of which have been carefully researched to hit all the hot buttons that affect millions of Americans.
Wait till you read the copy!
You may find the chills running up and down your spine--never imagining that there were so many people out there trying to rip you off!
That's what made this one of my biggest direct mail winners of 1996.
If you do any kind of writing in the financial sector, or you just want to see how I scare the hell of my readers, then you will want to add this 28-page magalog to your library as well.
You'll be able to use virtually every theme I have listed here as all "the half truth, damned lies, and plain bull" are all as current as today's news.
Click the link above to download your copy.
Yes, Doug! I'd like to add this financial swipe to my library. I'd like to see how you use these common repeatable themes over and over to generate subscriptions for your clients.