The $100 Million Copywriting Swipe File Volume No. 2

Welcome to My $100 Million
Copywriting Formula Swipe File

Volume 2

Featuring My Top 12 Vitamin, Longevity, and Alternative Medicine,
Direct Response Control Packages of all time 

Over the past 30 years, my direct mail and email promotions have generated over $100 million in subscription revenues. 

Volume 2 features 12 of my favorite health promotions, written exclusively for the largest health publishers, including Prevention Health Books, Men’s Health, and Doctors Health Press.  

Each one will give you a bank of winning headlines, leads, transitions, and arguments that you can turn to whenever you need inspiration for your next email, landing page, or video sales letter. 

They include:

1. 91 Powerful New Vitamin Cures That Work.  This was my very first health promotion for Prevention Health Books and was a big winner for me.  The book was called Healing with Vitamins.  As you’ll see,  I used the age-old “announcing” approach to launch this book.  What helped sell this magalog was the credibility proof points that you’ll see throughout this promotion.  I made over $100K in royalties on this one! Page 6
2. The Men’s Health Guide to Peak Conditioning. As an exercise junkie, this was probably the most fun magalog promotion I have ever written.  REASON:  I knew the content inside and out since I have lived it.  I also knew intuitively what all men are looking for:  easy ways to get bigger, stronger, and faster and make themselves more competitive in every sport.  To add a ton of credibility to this magalog, I got my own judo coach to endorse it.  Huge winner for me and Men’s Health. Page 31
3. New Choices in Natural Healing for Dogs and Cats was another BIG moneymaker for me.  In it, you’ll find dozens of fascinations that specifically target the everyday symptoms our beloved pets are faced with, including “Cure hot spots with tea tree oil…stop your dog from jumping up with these herbs…end cat spraying with this gentle flower essence…how sprinkling a little fresh garlic in your pet’s food bowl can restore a lost appetite.”  If you love alternative health and love animals, you’ll love this control. Page 59
4. Doctors Health Journal of Alternative Remedies and Cures was another long-running control for me.  My package launched this publication of the same name.  The key to its success lies in 1) The headline every doctor asks: “Where does it hurt?” and 2) In the two subheadings:  This miraculous new pain cure could end your suffering in seconds.  PLUS:  Medicare and insurance companies will pay for it.  Filled with dozens of fascinations, this is one magalog you won’t want to miss.   Page 84

During the early 2000s, I also wrote numerous inserts for Doctors Health Press.  Known as “ride-alongs,” these 8-page promos would “ride along” in the envelope with a paid newsletter.  Without exception, each one was a long-term control that followed my winning formula.  Once you see the formula at work,  you’ll fully understand why. 

5.  Common Pain Remedies Revealed was the first of many winning book promotions for Doctors Health Press.  What you’ll like most about this pain book promotion was how personal it was.  “When five doctors couldn’t solve my father’s crippling back pain, I was determined to find a cure.  Today I’m proud to say he’s 100% pain-free and you can be too!”  If you are into story copy, you won’t want to miss this one. Page 112
6. The Forgotten Secret was one of the most fun story copy promotions I have ever written.  REASON:  It sold a book about natural sex supplements without screaming SEX.  You’ll love the headline:  “When I saw my Aunt Lilly’s big smile, I knew Uncle Ted was up to no good again.”  As you’ll see, every subhead not only walks the reader to the order form but also to a better sex life! Page 120
7. Heal Joint Pain in 30 Days or Less.  When your book’s name makes for a great headline, it’s hard to write a losing promotion.  So it’s no wonder why this ran as a control for years.  As you’ll see, I used a similar story approach to target the reader as I did with Common Pain Remedies Revealed.  REASON:  I could see from the test results that it worked!  This was written from the point of view of a son’s love for his mother.  When you consider that all boys love their mamas, you’ll understand why this approach was pure gold. Page 128
   
8. 101 Safe & Simple Cures.  Isn’t that what everyone is looking for…for allergies, pain, insomnia, chronic fatigue, sores, bruises, asthma?  You bet it is.  The book promotion, and the book, delivered safe and simple solutions for each of these ailments.  Page 136
   
   KEY TO ITS SUCCESS:  I made this one read like a digest.  All one had to do was “turn a page” to find an easy cure.  So not only were the cures simple, the promotion was simple too. When I matched this up with the publisher’s guarantee, trying a free copy was simply a no-brainer. 
   
   
9. Secret Herbal Cures That Combat Illness.  If you have been following me and my career for a long time, then you know how powerful secrets can be--especially natural health secrets that the drug companies want banned.  Page 144
   
   As you’ll see, it was through this “anti-drug company” approach that I was able to create a book promotion that has withstood the test of time.
   
   REASON:  Everyone hates drug companies, and the buyers in this space believe those companies are lying to the public.  You’ll also see, for the first time, my “take away” approach that compels readers to act now or lose the opportunity.
   
   
10. The New Mineral Cures.  When I started selling alternative health books, I learned two things about this market group:  1) They believe that doctors have no clue as to what’s wrong with you, and 2) They (as a group) are tired of being told, “It's all in your head” when modern medicine fails them.  Page 152
    As you’ll see, I took this simple approach to promote a breakthrough book on mineral imbalances, how they can be the cause of your ailments, how to use them to heal yourself, and how to “begin each day bursting with energy.”
    
    
11. A Man’s Guide to a Healthy Prostate.  This too was another big winner for me that passed the test of time.  REASON:  I targeted men’s real fears about prostate cancer in a personal and shocking way.  “Jim never saw it coming…and it nearly cost him his life.”  Page 160
    
    Fact is, men have every reason to be concerned about their prostate, as 230,000 men are diagnosed with prostate cancer each year and more than 30,000 men will die from it.  This book promo shared those bleak numbers but offset that with the ray of hope this book could provide them.
    
    
12. Worse Than Cancer and It’s in Everything You Eat was the winning headline for this breakthrough health book called The Disease Blocker System.  The subhead was equally as powerful:  “Here’s what you must do now to flush these deadly toxins from your body for good.”  Page 168
    
    The balance of the promotion was equally as scary, warning readers that if they didn’t take action immediately, they were putting themselves at risk for everything from diabetes to cancer to obesity.  That is what an effective book promotion is supposed to do:  move your readers to take action to preserve their health and save their lives. 

With each promo you’ll see firsthand:

• My headline formula for grabbing readers by the throat
• How I use subheads and bullet points to keep the readers’ interest throughout each promotion
• How I drop “cookies” throughout each piece to build desire 
• How I close sale after sale with time-proven calls to action that work! 

Together, you’ll find 173 pages filled with dozens of headline, subhead, landing page, and call-to-action ideas and offers you can use to keep your copywriting strategies fresh and engaging.  

My hope is that you can use the structure and format of my winning promotions as a step-by-step guide to writing your next big winning email, landing page, or VSL. 

When you consider that each one is packed with 30 years of copywriting knowledge and million-dollar results...

...this is an opportunity I would not sit on.

Click the link to download your copy and start stealing away!

The $100 Million Swipe File Volume No. 2  is not a course, but simply a collection of 12 of my top health newsletter and book promotions.  Each one contains a copywriting lesson in and of itself.  As a digital product, all sales are final.  There are no refunds.