IN THIS ISSUE:

Unlock the Secrets to Six-Figure Copywriting Success

- The mindset that separates top earners from the rest

- How to find your first high-paying client

- What to do when you're stuck in a creative rut

- Long copy vs. short copy: What really works? My own take

- How to write compelling headlines

- Overcoming the "imposter syndrome"

- And much, MUCH MORE!

When I launched my Million-Dollar Copywriting Formula coaching program in 2022, I invited a few close friends and trusted colleagues.

Not only did my first four coaching spaces fill up in minutes, but my offer was leaked to Twitter.

Within days I received emails from copywriters and marketers eager to learn more about making big money through copywriting.

How can I break into the high-paying niches?
What's the best way to structure my fees?
How do I get my clients to trust me and my work?

Since then my Twitter followers have grown to over 25,000 Twitter from all over the world – the US, UK, and Canada, and even as far away as Nigeria

My personal A-list exploded from 200- to over 1200 people.

All of whom wanted to take their copywriting and copywriting business to the next level.

If this is the first time you have received one of my messages, welcome aboard.

FREE for Aspiring Copywriters

My most recent video interview, "The Complete Copywriter," from Masterclass 24/7 is now live.
Featuring yours truly, it covers everything you need to know to build your own copywriting business.
Plus ... a special offer to join the Masterclass 24/7 community.
Click here

Answers to Your Most Pressing Questions

While I can’t possibly answer everyone’s questions, I Here are some of the most common questions and my responses, which I hope will help you as much as they did the original askers:

I’m just starting out. How do I build my confidence and get clients to take me seriously?

— J.M.

Great question! The biggest hurdle for new copywriters is often overcoming self-doubt. Here's my advice:

1. Start with small wins: Begin by writing for smaller clients or even non-profits. The goal is to build a portfolio and gain confidence.
2. Showcase your knowledge: Even if you lack experience, demonstrate your understanding of copywriting principles. Write blog posts, share insights on LinkedIn, and engage in copywriting forums.
3. Set clear expectations: Be honest about your experience level but emphasize your dedication and willingness to learn. Many clients appreciate transparency and a strong work ethic.

Remember, confidence grows with experience. Every project you complete will build your credibility and self-assurance.

— DOUG

I'm struggling to come up with compelling headlines. Any tips?

— A.R.

Creating headlines that grab attention is a skill every copywriter must master. Here are a few tips:

1. Focus on the benefit: What does the reader get? Make it clear and compelling.
2. Use numbers and specifics: People love lists and specific results, e.g., "7 Secrets to Writing Headlines That Convert."
3. Test and refine: Don’t settle for the first headline. Write several and test which one resonates most with your audience.

A great headline is often the difference between a successful campaign and a mediocre one.

Be sure to check out my headline writing guide,The Ultimate Guide to Writing Headlines and Hooks.

— DOUG

Is long copy really better than short copy?

— P.L.

The age-old debate!

Here's my take:

To me Long copy almost always wins because it allows you to fully develop the argument, address objections, and showcase benefits. However, the key is to keep it engaging. Long copy should feel short to the reader because it's interesting and relevant.

But don’t just take my word for it. The best approach is to test both and see what works best for your audience. If you are looking to write long copy, my video How to Write Long Copy That Makes Money may be what you are looking for.

— DOUG

FREE for Aspiring Copywriters

My most recent video interview, "The Complete Copywriter," from Masterclass 24/7 is now live.
Featuring yours truly, it covers everything you need to know to build your own copywriting business.
Plus ... a special offer to join the Masterclass 24/7 community.
Click here

I'm worried about charging too much and scaring away potential clients. How do I price my services?

— T.H.

Pricing can be tricky, especially when you're starting out. Here’s a simple formula:

1. Calculate your ideal annual income: Divide it by the number of weeks you want to work and the number of projects you can realistically handle each week.
2. Factor in your value: Consider the ROI your copy can bring to clients. If you're confident your copy can generate significant revenue, don't hesitate to charge accordingly.
3. Know what others are charging for the same thing. You will then see a range of pricing options. That way you will know what the market will bear.
The most important thing is to value your work. Remember, the right clients will pay for quality.
My Forever Income: Copywriting Contract That Pays You Royalties can insure you always get paid!
Click here to learn more.

— DOUG

Do you think mentorship is essential for a copywriter's growth?

— S.B.

Absolutely! A mentor can provide invaluable guidance, feedback, and support. They can help you avoid common pitfalls and accelerate your learning curve.

I’ve created a Million-Dollar Copywriting mentorship program to help move copywriters faster along in their journey. Click here for all the details,.

— DOUG

I received many more questions, but for the sake of brevity, I'll save them for future issues.

Remember, the key to success in copywriting is to keep learning and applying what you learn.

Until next time, keep writing and pushing the boundaries of what you think is possible!

Best regards,

Doug D'Anna

Million-Dollar Copywriting Formula

P.S. If you haven’t already done so, click here grab your FREE video on becoming The Complete Copywriter.

0 comments

How to Write Headlines that Promise Value: That's Where You'll Find the Big Money

Forever Income: Unlock The Power of Selling Subscriptions

Introducing "The Copywriting Cheat Sheet: 49 Formulas to Write Killer Ads

Going once...going twice... last chance...

The Ultimate Secret to Writing Long Copy

See all posts from Doug D'Anna, Copywriting, Coach, Mentor