I wasn’t born a master of copywriting.

In fact, when I started, I had no clue what made words sell.

I'll never forget what my dad said when I showed him my early work: "It looks like the same thing I throw away."

That was before I showed him my royalty checks.

But over the years, I’ve honed a formula—a formula that has generated over $100 million in sales. And now, I’m sharing it with you through my monthly Million Dollar Copywriting Formula coaching.

You see, I’ve had the privilege of learning from the best in the business: Gary Bencivenga, Jim Rutz, Gene Schwartz, Clayton Makepeace—and of course, Richard Stanton-Jones.

But my journey wasn’t always smooth.

I remember my early days—constantly battling doubt, unsure if I had what it took. I wasn’t always the top copywriter. But through mentorship, relentless learning, and lots of trial and error, I unlocked the secrets that make copy fly off the page and turn casual readers into loyal buyers.

And that’s why I’m writing to you today.

Because if I could do it, so can you.

Why My Million-Dollar Copywriting Coaching Formula Works

1. Real Results, Not Theories

I’m not some online guru peddling fluff. My words have generated over $100 million in sales across multiple industries. I don’t teach theories. I show you the exact steps that have worked for me and my clients to generate real, measurable results.

2. Humor and Honesty

I’m not afraid to be real with you. Sometimes, I get it wrong, and I’m the first to laugh at myself. That’s why my coaching isn’t just about formulas and templates—it’s about helping you understand that being relatable and authentic is just as important as writing killer headlines.

3. Learn from My Generosity

I believe in giving. The more you give, the more you get. It’s a philosophy I live by in my personal life, and it’s a cornerstone of my copywriting success. When you genuinely give your audience value, the sales follow naturally. I’ll teach you how to infuse that same generosity into your copy to build trust and drive sales.

4. Master the Psychology of Sales

I’ll show you how to tap into the emotions that trigger buying decisions—whether it’s fear, greed, love, or the desire for recognition. You’ll learn to create emotional connections with your audience, turning passive readers into eager buyers.

5. Mentorship That Goes Beyond Words

I’ve been fortunate enough to learn from legends in the Super Bowl of copywriting, where the winner won the pot of gold, and the losers won nothing.

I want to pass that hard-earned knowledge on to you. This isn’t just a coaching program; it’s a mentorship. You’ll get my full attention and personal guidance as I help you apply my Million Dollar Copywriting Formula to your unique style and niche, so you can enjoy the kind of income and lifestyle I now enjoy.

6. Preempt Objections Like a Pro

One of the biggest challenges in copywriting is handling objections before they even arise. I’ll teach you how to get inside your reader’s head, addressing their concerns and overcoming objections before they even know they have them.

7. Stories That Sell

Stories are at the heart of my Million Dollar Copywriting Formula. This is how I sold over $100 million in subscriptions for $5,000 newsletters and trading advisories—by simply telling (or should I say, selling) great stories.
Stories create connection, and connection leads to sales. I’ll help you find your personal stories and weave them into your copy in a way that resonates deeply with your audience, making your message impossible to ignore.

It’s Time to Make $10,000 a Month—Or More

Are you making $10,000 a month yet? If not, this letter was written for you.

My coaching and mentoring program isn’t for people who just want to “get by” in their copywriting careers. It’s for those who want to excel, dominate, and turn their words into serious wealth.

When you join my coaching program, you’re not just learning how to write copy—you’re learning how to build a future. You’re learning how to make an impact. You’re learning how to take control of your financial destiny—all through the power of the written word.

This Brings Me to You

If you’re ready to take your copywriting skills to the next level, I invite you to join me. But this isn’t for everyone. My time is limited, and I only work with those who are serious about transforming their business and their life.

I'm 69-years old now and I don't know how much longer I will do this.

But I do have one opening now. I hope you'll grab it.

Because when you do, I promise you'll see your skills confidence will skyrocket and your life will never be the same.

Click here to transform your copy and your life.

All good wishes,

Doug D'Anna

P.S. If you’re still on the fence, think about this: My Million Dollar Copywriting Formula has helped people just like you create copy that converts at an insane level—clients who have doubled, tripled, and even 10x’d their sales.

If you are looking for the same kind of growth, this is one opportunity I wouldn't let pass you by.

NOTE:

This is a monthly mentoring program. Some clients join for a month... others have been with me for nearly two years. All of them have seen their skills and their income take off. My goal is to help you enjoy the same kind of growth.

Click here to transform your copy and your life.

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