Today I want to talk about why Merit, Excellence, and Intelligence (MEI) should be your go-to criteria when hiring freelance copywriters.

PLUS why royalty-based compensation could be a game-changer.

Let's jump in...

1. Focus on Top Talent and Skill
When you prioritize MEI, you’re essentially seeking out the most skilled and talented freelancers. By diving into their portfolios and past work, you’re ensuring you bring onboard individuals who can really deliver high-level, creative content.
2. Keep It Objective
MEI helps cut through the noise. Instead of subjective preferences, you’re using concrete criteria like writing samples and proven achievements to make hiring decisions. This keeps things fair and focused on actual skills.
3. Expect Superior Results
Choosing based on MEI means you’re likely to get content that hits the mark. Talented freelancers with a strong track record will craft messages that engage audiences and meet your business goals effectively.
4. Embrace Meritocracy
A meritocratic approach means recognizing and rewarding freelancers for their skills and contributions. This isn’t just fair—it’s motivating. When freelancers know their hard work and talent are acknowledged, they’re more likely to put in their best effort.
5. Champion Authentic Skills
By focusing on what freelancers can actually do rather than meeting quotas, you ensure that your hires are based on skill and merit. This creates a more genuine and productive working environment.
6. Encourage Continuous Growth
When you value MEI, you’re also fostering an environment where ongoing skill development is important. Freelancers will be motivated to continually hone their craft, knowing that their expertise will be recognized and rewarded.
7. Ensure Fairness
By focusing on MEI, you address fairness concerns directly. Decisions are based on the qualifications and achievements of freelancers, not on demographic factors, which leads to a more equitable hiring process.
8. Promote Transparency
MEI keeps things transparent. Clear criteria for evaluating skills and past performance mean that everyone knows what’s needed to succeed. This leads to a more open and fair hiring process for all involved.
9. Be Color-Blind in MEI
True meritocracy is color-blind. In a system where MEI is the focus, success is the only thing that matters. By concentrating on talent and results, you ensure that all freelancers have an equal opportunity to showcase their abilities and be rewarded based on their performance, not their background.
10. Consider Royalties on Winning Work
Here’s where it gets really interesting: royalties.
When freelancers are compensated based on the success of their work, it creates a powerful incentive.
They’re not just getting paid for their time; they’re rewarded for their impact. This alignment of compensation with results ensures that freelancers are motivated to produce high-quality, results-driven content.

So, in summary, adopting a meritocratic approach and considering royalty-based compensation can help you build a network of exceptional freelance copywriters.

By focusing on talent, skill, and the results of their work, and maintaining a color-blind approach, you’ll foster a team that’s committed to excellence and success in your marketing efforts.

Yours for continued success,

Doug

P.S. If there was one reason why I made so much money as a freelancer, this was it:

Meritocracy.

Because my ads outperformed my competitors, I got paid millions of dollars in royalties. If you are not getting paid royalties, you should be--other wise you will always be trading time for money,

My "Forever Income" royalty contract can make sure you work once and then get paid over and over and over.

Click here to check it out.

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