How To Build a $1 Million Copywriting Business

Here's how I built a $1 million copywriting business and won the Superbowl of copywriting against copywriting legends Clayton Makepeace, Jim Rutz, and Gene Schwartz.

As you'll see, there are six simple steps. If you can follow them, as I point out here, you too, could build a $1 million copywriting business.

Not overnight, but over time.

Here they are:

1. By testing and refining several key principles of direct response copy for investment newsletters and other informational products.

2. By memorizing the results like a jiu-jitsu master as a way to improve results and avoid mistakes.

3. By translating product and marketing knowledge into "reader benefits" via strong headlines

4. By filling my copy with credible elements, proof points, and specifics that are 1000% more persuasive than bland generalities.

5. By going the EXTRA MILE by providing unlimited updating, revisions, and "vitamin booster shot" improvements to keep my new control fresh and strong.

6. By building a royalty moat around my clients, making it virtually impossible for them to hire competing writers since I offered unlimited updates--just for the royalty.

In other words, I built a total year-round copywriting service--a marketing partnership, if you will--by providing a continuing series of NEW creative ideas to keep responses high and profits pouring in.

That's how I built a $1 million copywriting business against the world's top talent, beating the control nearly 77% of the time.

This why my client list reads like of who's who of the world's top information publishers, including:

Agora

Aftershock Report

Asia Edge

Blue Chip Growth

Cabot Dividend Investor

Cabot Growth Investor

Cabot Options Trader

Cabot Small Cap Confidential

Cabot Stock of the Week

Cabot Top Ten Trader

Cabot Marijuana Investor

Cash Machine

Charles Payne's Smart Investing

China Strategy

Emerging Growth

Forbes Dividend Investor

Forbes Gilder Technology Report

Forbes Nanotech Report

Forbes Oberweis Report

Forbes Wireless Outlook

Forecasts and Strategies

Global Growth

Street Authority

Tech Investing

The Complete Investor

Trader’s Advantage

24-Hour Cash Flow Miracle

The Ultimate License to Print Money

Utility Forecaster

Wall Street’s Best Dividend Stocks

Wall Street’s Best Investments

Health & Healing

High Profit Stocks

High Yield Investing

Hilary Kramer's Absolute Capital Return

Hilary Kramer's Game Changers

Hilary Kramer's Value Authority

Hilary Kramer's 2-Day Trader

Hume Money Files

Investor Alert

Investors’ World

Matt McCall's Investment Opportunities

Money Map Press

Natural Prescriptions for Women

New Mineral Cures

New Science of Getting What You Want

Next Generation of Natural Cures

Personal Finance

Platinum Growth

Prevention Health Books

Private Stock Briefing

Profitable Investing

Quantum Growth

Quantum Wealth System

Real Wealth Report

Recurring Riches

Retirement Letter

Scarcity & Real Wealth

Secret Vitamin Cures That Work

Smart Money with the Dolans

That is what publishers and clients are looking for when they hire you—a consistent string of winning marketing campaigns. That is what I have delivered over and over again during the past 30 years.

This is where you want to be too.

You can do it too, by simply following my lead.

Sadly, most copywriters don't know where to start. They stumble and fumble around for years trying to figure out who to call, what to send, how to follow up, AND how to an email, VSL, webinar or direct mail package.

In a sense, I feel obligated to share this knowledge with you because few others are willing to share it with you because they don't want to train their competition.

That may be an overstatement, but in today's "winner-take-all" copywriting environment, you need someone who has been there. Who is NOT competing with you and who can take you by the hand and teach you from their documented successes.

Not that I am retired, that is what I can do for you. Help you build your own $1 million copywriting business.

This is why I have decided to create a small mentoring program for up-and-copywriting copywriters to help them achieve the same kind of success I have enjoyed.

The priceless strategies that took me years of trial and error will be revealed to you during our weekly meetings.

I believe this kind of year-round help is critical in this tough new environment for copywriters and marketers.

Here's why:

Your ability to develop the copywriting and business skills you need to compete in today’s “grow or die” environment is crucial to your success.
With most copywriters working isolated and alone, it’s difficult to find a go-to resource that can provide you with ongoing career advice and guidance to tackle business decisions and challenges.
A resource who has actually “been there,” not only building a successful multi-million dollar copywriting business from scratch but also has experienced the ups and downs you may be facing.
During my 38+ years of running my copywriting business, I can tell you there isn’t one thing that I have not seen or experienced on both the up and downside--from having no business to seeing my work ripped off … to collecting six-figure royalty checks over and over and over.
That’s my goal in creating this weekly transformational mentorship, to provide you a guiding hand, to energize your thinking not just on copy but on the business of copywriting.

As your mentor, I will look at your leads, transitions, and calls to action to help you ramp up the persuasiveness of your copy.

But that is only half of what we'll do in our weekly sessions.

My goal runs much deeper--to engage you on a higher level in which you can learn and grow. Not just as a writer, but as a well-rounded individual and leader.

My ultimate objective is to help you:

Look at your copy with a fresh new set of eyes so that you can see the best available means of persuasion and win a reader’s mind through argument and emotion.
Discover insights that inspire you to think beyond your immediate situation and better position yourself to take advantage of opportunities that are headed your way.
Set clear goals and priorities, execute them, and achieve a higher level of growth.
Identify and connect you with opportunities that you might not have otherwise thought of before
Turn your vision into reality by guiding you to the right decisions at the right time both professionally and personally.
Benefit from my 38 years of experience!

As one of my mentees, what can you expect?

During our weekly sessions, we’ll look at the past month’s copy challenges and business opportunities.

I’ll give you my best take on responding to your real-world copy situations… from developing stronger headline ideas … to writing silky smooth transitions… to creating body copy… to identifying rock solid proof points… to ultimately getting your reader to reach for their credit card and BUY.

You have my word that I will do my best to bring out the best in you.

The rest is up to you.

You see, no matter how many of my secrets I share with you, your success depends on YOU, YOUR effort, YOUR hard work, and YOUR perseverance.

Not mine.

I can show you the skills that have made me one of the top copywriters in the world, but it is up to you to make them work.

In the end, only you can make your dreams come true. As your monthly mentor, you can count on me to guide you every step of the way.

Why I'm Limited Mentorships to Four Copywriters

Unlike many cookie-cutter programs you find on the Internet, my mentoring process represents a bold new, and individualized approach to copywriting.

For this reason, I cannot accept more than four individuals at anyone time because I won’t be able to give you the personal service that comes along with this new approach.
This is also a new service. Thus, I want to make certain that my mentees are 100% satisfied with their results.
However, given my 38-year history of delivering results, and the rave reviews I have already received from my copywriting coaching clients, I'm confident that you will be more than satisfied.

The best way for me to ensure that you will get the service and the results you are seeking is to keep my circle small and private.

That’s why I can only open the door to four mentees at this time.

This is why, if you like the approach I’ve spelled out here and the exclusivity that comes from my individualized mentoring, I would suggest you join immediately.

Here's What a Few of My Coaching Clients Say

Financial copywriter Sean Slattery wrote me to say,

"As an in-house copywriter for one of the larger financial publishers, joining Doug's coaching program was an absolute no-brainer decision for me, and here's why:

"It's one thing to study a winning piece of copy. It's entirely another to get your hands on a powerful collection of winning controls -- all written by the same Master Copywriter -- who takes you line-by-line into his promotions and shows you the EXACT subheads, transitions, selling ideas, and closing arguments that have worked over and over -- time and time again.

I have a special term for this rare kind of copywriting knowledge: "Pure Gold". I mean, where else can you shorten your copywriting learning curve by years (maybe even decades), by tapping into Doug D'Anna's 30-plus years of control-writing experience? To my knowledge, nowhere else. My highest recommendation."

Vitaly Grinblat, a copywriter for Money Map Press was equally impressed,

"I've been at this for a long time. And I have to say that Doug's coaching dwarfs just about every other training I've seen. Doug's techniques have become my go-to resource for writing hard-hitting copy. And I write for the best in the industry. Anyone who wants to hone their chops and learn real secrets of creating world-class copy should jump on this opportunity."

Veteran financial copywriter Kevin Dawson would agree…

“Doug’s secrets will revolutionize your copy skills. They will make your confidence and income soar while you shatter the 6-figure barrier, and take your place within the small group of the A-list copywriters.”

And there's Charlie Robertstad, who is new to copywriting and super excited about the techniques I have been showing him.

"If you write copy, want to get paid what you are worth, and have fun while you’re doing it, there is no better way to launch your career than with Doug D’Anna’s coaching.

"Not only will you learn things you never considered were a part of copywriting, like proving every point out with scientific rigor, you will also understand how much you need to have your audience's wants and beliefs in view."

My newest student D. McCray is equally happy with my coaching.

"I have studied over a dozen copywriting courses and Doug D'Anna is the one and only copywriter who has shown me how to make sense out of this subject. He goes over the principles and details in-depth. If you want to learn copywriting the real way, Doug D'Anna is the man!! I haven't met anyone who teaches it as he does. He is truly legendary in this field of copywriting."

I hope these success stories have got your juices going because they could turn into money for you too!

That's because now more than ever, the need for top copywriters is at an all-time high.

How to Qualify to Be Among My Four Mentees

I'm only interested in working with serious people.

My time is too valuable to share my techniques with those who are either looking for something for nothing or are unwilling to make the real commitment that it takes to rise to the next level.
My $2,500 monthly fee is for everyone--no exceptions.

This includes four weekly sessions of 50 minutes each. Please don't write me with a hard luck story looking for a price break. Not going to happen, If this is your situation, I wish you well. I'm not in the banking business, I'm in the coaching/copywriting/mentoring business.
You have to do the work!

That means showing up on time and following through on the information I give you. I know if you are willing to invest your knowledge then you are serious. You have my promise that I will make that investment pay off for you.
You must keep everything I teach you confidential.

While I will be sharing with you the secrets of my 38-year success as part of my mentoring, in doing so, you must promise never to share or resell them. They are for your personal use only and will be licensed for your use only.

Judging by the hundreds of emails and calls I received about joining, you might want to sign up quickly.

Over the past few years, I have received dozens of requests from writers to mentor them. Now that I'm announcing this new program, I would suggest you sign up right away.

And while I can’t tell you how many of my followers, coaching clients, and customers will ultimately sign up for this new service, I can tell you this:

Based on the number of people who have asked me about coming under my wing, my four slots will fill up fast and I will be forced to turn people away.

That said...

If you are sincere in your desire to get to the next level in your copywriting career, then I would jump on this opportunity before it fills up.

Because once all the spaces are filled, you may have to wait until next year before another slot opens up.

No matter what you decide, I want to thank you for the loyalty that you have shown me and for considering this exclusive opportunity.

To secure your spot, click here now.

Welcome aboard,

Doug D'Anna

0 comments

Stumbling into Success: My Copywriting Journey

LAST CHANCE--JUST THREE COPIES LEFT

TODAY ONLY: 75% Off My NEW Memorial Day Copywriting Victory Vault

The Number One Swipe File Every Serious Copywriter Should Steal From

A Private Invitation from Doug D'Anna

See all posts from Doug D'Anna, Copywriting Coach, Mentor, Investor