How "Different and Better" Transformed My Copywriting Business

As a copywriter, I know firsthand how challenging it can be to stand out in a crowded market. But one simple concept has helped me do just that: "different and better." By emphasizing what sets me apart from the competition and how I'm improving on what's already out there, I've been able to make a huge impact on my business.

What "Different and Better" Means to Me

To me, "different and better" means always offering my clients more than they expect. It means going above and beyond to ensure their satisfaction and offering guaranteed results. It's not enough to just be a good writer or to charge less than my competitors; I need to be both different and better to really stand out.

Why "Different and Better" Is So Important

In the copywriting world, being "different and better" is essential. It helps me communicate my value and set myself apart from others who may be offering similar services. And when I can clearly articulate what makes me different and better, I'm more likely to attract the right clients and build long-term relationships with them.

How I Integrated "Different and Better" into My Unique Selling Proposition

My Unique Selling Proposition (USP) is a key part of my marketing strategy. It's a concise statement that explains what makes me unique and why clients should choose me over others in my field. By integrating the concept of "different and better" into my USP, I'm able to communicate my value in a clear and compelling way.

For example, my USP is: "I charge more because I do much more and I offer guaranteed results." This statement emphasizes not just my copywriting skills, but also the extra services I provide and the guarantee I offer. It communicates that clients can trust me to deliver high-quality work and that I'm committed to their success.

What is your USP?

What makes you “different and Better?”

Why should someone hire you over others?

I can tell you why they should hire me.

Because I have a 30+ year track record of results
My copy has generated over $100 million in sales
My copy has beaten the control nearly 70% of the time
I have competed in the super bowl of copywriting against the top talent in the world and WON, and
I guarantee results.

I don't mention any of this to brag, but simply to show you what makes me different and better.

I don’t know where you are starting from, but I do know this. No matter where you are starting from, it’s the concept of being "different and better" that will make you stand out.

If you're struggling to come up with your own "different and better" statement or just want to see some real-life examples, I’ve assembled a swipe file of my very best self-promotions samples for a series of book offerings I created some time ago.

All you have to do is study my work, follow my approach, and then personalize it to develop your own USP.

In them, you’ll see how I…

Use the Hero's Journey to position me as an expert in the field
Build your credibility by simply telling your story
Expand your Unique Selling Proposition through a complete sales piece.
Strategically place testimonials throughout, seamlessly supporting the letter copy
Make yourself the “go-to” person for whatever you are selling.
Created a rock-solid, no-risk, money-back guarantee that had readers doing a swan dive to hire you.

Fill your sales letter with dozens of "reason why" arguments that prove your approach works

Tap directly into the thoughts, wishes, and dreams of your target group to

Tap directly into your prospects' BIGGEST frustrations and pain points
Provide realistic solutions readers can identify throughout the entire piece
Include client testimonials from the world's top marketers
Limit the number of clients I can take on to create a supply/demand squeeze
Break down the benefits of my coaching in a way that makes it feel "almost free"
Include an unheard-of 100% guarantee on coaching that makes signing up almost automatic

More than anything, you'll learn as a copywriter the big money is yours for the taking--once you can prove to your prospects you are “different and better” over and over again.

This is how as was been able to transform my business and attract the right clients.

My $100 Million Copywriting Formula Swipe File Volume No. 3 will show you how to do just that.

Click the link to learn more.

All good wishes,

Doug D'Anna.

P.S. I'll never forget the day I learned this simple concept.

I was pitching a client on hiring me for a direct mail promotion and he asked me, "What makes you different and better than the people we are hiring now?"

That's when it hit me...and thankfully the words rolled off of my tongue and it's made me millions.

I know it can work for you too. My samples will show you the best ways to do it.

Click the link to learn more.

0 comments

The Copywriting Trick That Sucked $100 Million Out of Thin Air – Yours for Peanuts!

My Weird Little Formula That Writes Winners in Half the Time

The $5 Million Copywriting Secret Hidden in This Palo Alto House

How I Made a Living Selling Secrets (And How You Can Too!)

My 8th-Grade Secret to Writing Sales Letters That Cash In Big!

See all posts from Doug D'Anna, Copywriting Coach, Mentor, Investor