How to Write A BIG MONEY Cold Email

As I tell my coaching clients, you can’t sell anyone anything if they don't open your email.

Which is why the Attention part of Attention, Interest, Desire, Action (AIDA formula) is the critical key to getting your sales message read.

Over the course of my 30-year career, I have found that two best ways to do this are with news-related subject lines that combined profit-oriented content.

The reason is simple:

Everybody reads the news.
Everyone wants to MAKE MONEY

Fact is, all of us scan the latest headlines for what interests us and how to make money in both your business and your personal life.

This is why THE NEWS holds a universal allure.

It taps into our innate curiosity to understand what the hell is going on in the world.
It also has a built-in advantage when you target your client's wants, hopes, and needs.

By aligning your readers needs with your news-oriented content, you can immediately capture the attention of your readers, followers, or prospects.

This is why you are reading this email--because "Hot Off the Press: How News-Related Cold Emails Can Boost Your Bottom Line" captured your attention.

This is also why you will continue to read to uncover the MONEY!

Look...

By simply leveraging a news-related headline that ties into your money-related content, you can position yourself as a thought leader in your field.

There's another benefit as well:

By sharing insights, analysis, or commentary on relevant news topics, you demonstrate your expertise and relevance in your field.

The news not only fosters trust with recipients but also enhances your brand's credibility, laying the groundwork for future interactions and relationships.

When you combine that with a profit opportunity, your message could be golden.

That’s because profit-oriented content speaks directly to the greedy little heart of human motivation: the pursuit of wealth and riches.

At its core, profit-oriented content in cold emails offers recipients a compelling proposition: the chance to improve their financial standing.

Which is why you have read this far!

Whether you offer cost-saving tips or income-generating opportunities, profit-oriented content taps into recipients' self-interest, offering tangible benefits that resonate on a personal level.

When you match that with a clear call to action: you can begin to hear the cash register ring.

Together, you can move your readers towards a free trial, attending a webinar, or taking advantage of a limited-time offer, your profit-oriented content motivates recipients to take action, driving engagement, and ultimately, conversion.

This is why a news/profit opportunity cold email hands you a winning formula—no matter what you are selling.

This has been one of the secrets to the success of my Million-Dollar Copywriting Formula. By simply leveraging the power of news-related content and profit-oriented propositions.

Of course, knowing this and actually executing on this time-proven formula are two different things.

But when you take the time to study the news and then learn how to connect the dots to the money in a seamless way, you can create compelling messages that resonate on both an intellectual and emotional level--that could make you a whole of money.

The Cut-and-Paste Framework In This
Cold Email Could Make You a Bundle

That's because it comes from an 1100-word email I wrote for Forbes Nanotech Report that brought in over $593,000!

It formed the foundation of dozens of winning control packages over the past 30 years.

So what was it about this e-letter that made it so powerful?

It featured:

A news-oriented hook, and
A big money profit opportunity.

The way I wrote it you would have thought Wall Street was about to collapse.

Trust me when I tell you this:

The last thing investors want to do is lose money.

You can lose money in two ways:

By owning the wrong stocks in the wrong sectors, or
Missing out on a huge money-making opportunity

This little email played up FOMO on steroids.

Example:

If you missed owning Apple, Microsoft, Nvidia, Tesla, or any other FANG stocks, you know what it feels like to miss the stock that could make you rich.

I wrote it in a way that proved beyond doubt that your savings, IRA, and 401 (k) could get wiped out in the blink of an eye.

That’s because virtually every sentence was packed with news-driven, money-making proof-points over and over and over.

All of which walked the reader directly down the page to the order form.

In this vintage text email, you’ll also see how I bring in the credibility of the publication as well as the knowledge of the author.

It is precisely this blending of story, proof, and credibility that made readers do a swan dive to the order form.

All using the news hook and profit-opportunity that would make them rich!

I used this same format, headline, transitions, and call to action in dozens of emails, direct mail packages, and landing pages over 30 years.

In this profit-packed email, you'll discover how you can:

Use the news to drive opens
Create a profit opportunity readers can't resist
Prove beyond doubt your solution will make them money
Use my “sneak preview” approach to catch their attention
Get your readers salivating for profits
Walk the reader directly to the order form

As you’ll see, it’s a copywriting lesson in and of itself, one of my prized possessions, and possibly one of the highest-value swipes in my collection.

That’s why I’ve priced it at such a high premium and limited this release to just 10 copies.

If you would like to add one of the most powerful short-form emails I have ever written to your swipe file, I would act on this now.

Because you are one of my loyal customers, I wanted to give you the first shot at this along with a $100 savings certificate.

But you'll have to act quickly.

The last time I released this to the public, all the copies were scooped up in hours. I see the same thing happening again, as virtually ever marketer is looking for ways to boost the responsiveness of their emails.

Once the last copy has been taken, I will take this offer down and you will not have the opportunity to add this one to your library.

With close to 24,000 Twitter followers, I expect all copies will be gone early Friday.

So if you are looking to see how you too can combine the power of a new-headline with a profit-oriented content, I would act on this now.

You'll not only grab one of the 10 copies I'm releasing but also get, as one of my loyal customers, $50 off in the bargain.

So what are you waiting for?

Click here now to instantly download your copy and put these ideas to work

All good wishes,

Doug D'Anna

P.S. SPECIAL BONUS:

In addition to receiving a PDF of this incredible short-form email, you'll also receive my step-by-step video breakdown as to why it was so incredibly successful.

Click here now to make sure you'll receive a copy and lock in your $50 loyalty discount.

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