It's called Legally Steal and...

You are going to love the offer.

You are going to love the pricing.

You are going to love the positioning.

You are going to love how I used the "legally steal" concept to the max... moving the prospects to do a swan dive to the order for this incredibly "FREE" service (for a simple monthly processing fee).

The name of the product I was selling was called Wall Street's Best Investments.

It contained dozens of stock picks from Wall Street's top gurus--all of which they would give this publisher FREE.

Yes, FREE.

But why would they do that?

Therein lies the magic of this BIG FAT email winner.

In the promo, I explain why it was good business for them to give the picks away and why it was a better idea for the publisher of Wall Street's Best Investments to give them away too.

This was the ultimate win/win piece.

Readers get to "legally steal" $20,000 worth of stock picks each month.

And not from nobodies, either--we're talking big name gurus that charge as much as $5,000 for their picks.

What's more, the stock picks you would receive would all be doublers and triplers with a number of 10-baggers included.

All for about 25 cents a day!

Talk about playing up Attention, Interest, Desire, and Action (AIDA)! This promo had it in folds.

After all, where else can you get $20,000 worth of stock picks each month for a quarter a day?

How could you say no to that?

Frankly, few people did.

Especially since it was a limited subscriber publication.

After all, if you were not one of the 500 people who got in on this deal, you got shut out!

This is why this email was their control piece for more than five years. It was simply unbeatable.

As you'll see, it combined everything that makes a great email--solid headline, an incredible offer, and persuasive copy.

All targeted at "greedy investors."

Truth is, investors are greedy. They want to make money. They don't care how they get it.

If they need to steal a stock pick free, they are going to take it. That's just about everyone.

That's why I played directly to investors' greedy little hearts, which is why it was so successful for so long!

That's why it's another swipe I suggest you add to your swipe file.

In it, you'll see how I ...

Created a unique selling proposition for this incredible offer
Bring in the combined credibility of the 200 gurus participating in this giveaway
Highlight the big gains the previous stock picks have presented investors
Explain line-by-line why this is the greatest investment newsletter on the planet--and can prove it with facts that back up the results.
Make the reader feel as if they are getting everything FREE
Bring the cost down to a small processing fee of just 25 cents.
Blend in the money-back guarantee in a way that makes ordering simply a no-brainer.
Sell the two-year order right at the end, using a limited space offer.

I don't think any other email in my personal swipe file does this so effectively.

This is why we continued to rollout out this email for over five years.

I can't wait for you to see it!

Normally, I offer my personal swipes for $199.

However, because this one swipe has so many winning hooks for you to take advantage of, I've decided to lower the price to just $99.

That way you'll be able to see my $1 Million Copywriting Formula in action at the lowest possible price.

Mark my words:

Once you've had the chance to read through my copy, understand why my approach has generated over $100 million in subscription sales…and why my coaching clients are on track to deliver similar results.

There's just one catch.

This special introductory offer is good for today only.

The reason is simple:

If you are going to make it as a copywriter, then you must learn the power of a limited-time offer.

By making it a part of this offer, you're learning that by closing the door, people respond.

In this case, you win a copy for just $99 while those who wait will have to pay the $199 price.

See what I mean?

So what are you waiting for?

Add this email to your swipe file and steal as many of the ideas as you can.

They're money.

Just click here to download it instantly.

All good wishes,

Doug D'Anna

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