Copywriting Hack No. 5: How to Walk Your Reader to the Order Form

How to Walk Your Reader to the Order Form

featuring my ultimate "story selling" email, Coming Soon. The Paper Thin iPad.

I say "story selling" because that is what we do as copywriters--sell stories to get our readers' to buy.

I can think of no better example than my mega-winning email, Coming Soon, The Paper Thin iPad.

This little email was not only the control for a year but handed me another mammoth payday in royalties.

Like my other copywriting hacks, it offers you a great example of my $1 MILLION TRANSITIONS.

Transitions that walk the reader down the order form, line by line, sentence by sentence, paragraph by paragraph.

Including...

• So it's no wonder...
• That's why...
• You see..
• That's because...
• All thanks to...

AND MANY MANY MORE!

All of which, together, walks the reader down the Yellow Brick Road to get to order form.

As you'll see, my Coming Soon: The Paper Thin iPad, not only makes the perfect example but also one of the best story selling examples I can offer you.

Let me explain...

Unlike storytelling where you want the reader to feel good at the end, with story selling you want your reader to pull out their credit card and buy at the end.

It will not only make them feel good, but you'll feel great as well as a percentage of that cash will go into your pocket!

That is why if you really want to make the big bucks as a copywriter, you must become the best story seller you can be.

Coming Soon. The Paper Thing iPad is a primer on just how to do that.

In this video breakdown, I will:

1. Walk you step-by-step down the email, from the subject line to the call to action
2. Explain where the idea for this promotion came from
3. Show you line by line my how I executed it, using my $1 million transitions
4. How I continue to keep the reader through a combination of teases and proof-points
5. How l get the reader nodding in agreement on virtually every sentence
6. How I use the "reason why" approach to not only prove the stock featured will make money but also tie these results to the guaranteeAnd that's just a part of it. You'll see how I
7. Repeatedly position the editor of this piece as the expert
8. Expand the promotion to show additional profit opportunities
9. Layout the benefits of subscribing to this publication in a may that just just make sense
10. Back the subscription with a no-risk guarantee that ties directly into the profit opportunity

My hope is that once you see my complete hack you'll see the magic behind its success and be able to use it for your next promotion.

SPECIAL FREE BONUS:

In addition to the video coaching hack, you'll also receive a copy of your own PDF of this winner to add to your personal swipe file.

Valued at $99--yours free with this video coaching hack.