Video Copywriting Hack 18: My Classic Consumer Reports Direct Mail Package

This was first direct response package I wrote for an A-list client. I knew inside that the outcome of my efforts would determine my career.

This one DM package became my calling card in the 1980s I pitched my service to other potential customers. This is where I learned content marketing for the first time.

You see, the few promotions I did before sold services and products. Here I was selling a subscription to a publication. So instead of getting a "thing" the prospect what getting "ideas" sent to them monthly.

But not just any ideas, ideas that would save them money while helping them make the right decisions about everything that touched their lives.

They would find those ideas "in every issue of Consumer Reports."

That's when I learned how to sell the sell the FREE Bonus premium instead of the publication.

I wanted to get them to salivate for the FREEBIE they were getting just for subscribing to this monthly publication.

Here's an example.

Then bullet point after bullet point would continue to tease them right down to the order form.

All using content I found by not just reading through their 1991 Buying Guide but also devouring a year's worth of back issues.

That's what you'll discover as you read through this classic direct mail package, including how I:

• Walk the reader to the order form using content taken directly from the page of Consumer Reports.
• Paint the picture of the priceless, decision-making and money-wise information they will receive when subscribing.
• Create a 100% risk-free opportunity that makes accepting this FREE TRIAL offer simply a no brainer.

I did it using a FREE TEST marketing idea that came up of during our kick-off marketing meetings.

As you've seen in the rest of my video copywriting hacks, this promotion is also chock-full of headline, subheadline, transitions, and calls to action you can use to walk your readers to the order form and BUY, BUY, BUY.

In my video breakdown of this promotion, I will walk you through everything from the outer envelope teader right through to the order form.

The most important thing you will read--and perhaps the greatest lesson of all--is my "reason why" approach that is built into virtually every sentence and paragraph.

If you have followed me for some time you know I have always said, "Nobody buys if they don't believe first."

My copy here, loaded with fact after fact after fact, is why thousands of readers returned the FREE TRIAL Card to get their hands on the buying guide and test drive a subscription to Consumer Reports.

It was this framework that I created in 1991 that laid the foundation for my Million-Dollar Copywriting Formula formula not only generated millions of dollars for my clients but make me a copywriting millionaire.

As you’ll see, it’s copywriting lesson in and of itself, one of my most prized possessions, and possibly one of the highest value swipes in my collection.

That's because it provided me an outline to work from I used in dozens of money making emails like the ones I mentioned above.

This is why I have never shared it or offered it for sale, as I would not want my competitors copying my formula to use against me in head-to-head copywriting tests.

As such, I have priced video hack and accompanying PDF at a premium and limited its distribution, like an NFT, to 20 copywriters who can appreciate the power contained in this classic direct mail package.

Once the last copy has been taken, I will take this offer down and you will not have the opportunity to add this one to your library.

With over to 18,000 Twitter followers, I expect all copies will be gone early Monday once I announce it on Twitter.

So if you are looking for classic, time-proven promotion to add your swipe file, I would act on this now.

Click on the link above to grab your copy before they're all gone.

This formula could prove to be the turning point in your career too.